With the support of RIMS Mobility, and the presentation on Artificial Intelligence by Ramón Arteman, the APCP strengthens ties with the industry and sows new opportunities for the Valencia conferences.
Creativity does not happen in a vacuum. It feeds on shared experiences, unexpected dialogues, and encounters where innovation crosses paths with human vision. This philosophy guides the APCP and has been the engine that has allowed us to participate in Iberseries & Platino Industria 2025, thanks to the support of RIMS Mobility, one of our main sponsors. Their support has enabled us to enter a scenario where cutting-edge technology and creative vision come together, generating new perspectives for our industry.
The workshop organized by the Madrid Audiovisual Cluster, titled “Artificial Intelligence in practice: use cases of AI in audiovisuals,” offered a unique space to reflect on how technology transforms creativity. During the session, eight cases of Madrid-based companies applying generative AI in their processes were analyzed, from marketing strategies and content distribution to VFX, post-production, and sports content creation. The conference not only showcased tools and techniques: it revealed how artificial intelligence can become an ally to expand the limits of what is possible to tell on screen.
One of the most outstanding moments came from Ramón Arteman, director of Metropolitana and an associate of the APCP. The post-production company, a benchmark in our country for incorporating new technologies, showed a reel with some of the most innovative projects in which it has applied AI, especially in advertising and music videos. Since 2020, Metropolitana has been exploring the possibilities of these tools, a journey that began with the famous Cruzcampo spot with Lola Flores and extends to recent productions for Iberdrola.
On Thursday, October 2, Madrid Film Office organized a working breakfast in the morning with relevant agents from the sector, designed to publicize the scope and possibilities of the Madrid audiovisual industry, as well as the city as a filming location. This meeting allowed for the establishment of synergies and strategic contacts, laying the foundations for future collaborations that will enrich both projects and the industry in general.
For the APCP, the experience at Iberseries & Platino Industria was also an opportunity to strengthen networks and build solid relationships with partners and sponsors. The exchanges, conversations, and encounters that arose translate into collaborations that will have a direct impact on our XIII Commercial Film Workshop, ensuring that the event continues to be a reference point where creativity, innovation, and industry intertwine.
Participation in Iberseries & Platino Industria reminds us that the audiovisual sector is a living ecosystem, where every project, every meeting, and every agreement contributes to a broader framework. Thanks to RIMS Mobility, the APCP was able to be present in this international dialogue, learning, sharing, and sowing ideas that will soon flourish in our conferences. Because, in the end, the strength of the industry resides not only in technology or individual creativity, but in the ability to connect, inspire each other, and transform these connections into new opportunities for all.
