Creast. is an environmental consultancy specialising in eradicating the carbon footprint of the audiovisual industry (film, TV, advertising and events), and they have been working intensively for some time now towards this goal.
Shooting advertising campaigns has a considerable environmental impact. From energy consumption and travel to waste generated, every stage of the process can have a negative impact on the environment. However, adopting sustainable practices not only helps to reduce this impact, but can also improve brand image and encourage positive change in the industry.
At APCP we are aware of the impact that production has on the environment and we encourage people to make the switch to more sustainable filming in advertising campaigns. In this sense, major brands, agencies and production companies in the advertising sector, who are hugely committed to making advertising campaigns more sustainable, or even carbon neutral, as well as innovative, have already made the change by working with Creast. These include The Production Club, Lee Films and Agosto, members of the Asociación de Productoras de Cine Publicitario de España.
How to achieve a more sustainable advertising shoot
The first step to a more sustainable shoot is planning. A specialist environmental consultancy, such as Creast, can help. They provide comprehensive advice on best practices and design a sustainability plan tailored to the specific needs of the campaign. They will always try not to interfere with the creative process.
Likewise, opting for renewable energy sources, such as solar or wind power, can significantly reduce the carbon footprint of a shoot. In addition, installing energy efficient systems, such as LED bulbs, can contribute to energy savings. Implementing an optimal waste management system that encourages recycling, implementing a paperless and plasticless policy, using local catering with fresh produce and veggie options, carpooling (or using public transport), encouraging telecommuting whenever possible and housing the crew close to the film set are other measures that will help make a commercial shoot more sustainable.
So, do you want your productions or events to be more sustainable?
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