As announced by the president of the APCP, María Jesús Horcajuelo, during the closing ceremony of the XII Jornadas de Producción de Cine Publicitario, the Asociación de Empresas de Postproducción (AEPP) will join the Asociación de Productoras de Cine Publicitario de España (APCP) to bring together the production and post-production companies of the Spanish audiovisual advertising industry under the same umbrella. The union seeks to strengthen the representation of the industry and promote quality standards and innovation in the advertising field.
