The importance of meteorology in filming.
The audiovisual sector in our country is at one of the fastest growing moments ever seen, the number of shootings that are carried out has increased significantly.
In the case of advertising, this has increased by 37% in the last two years, representing 78% of the income of production companies in our country. There has also been an increase in the number of international brands that are opting for our country as a destination for their filming.
Among the main reasons for this significant increase in the number of shootings is the great variety of locations in Spain, from cities, towns, forests, beaches, deserts, mountains… all of them perfect settings to represent the message that the different brands want to convey to their customers, to this we must also add the varied climate that occurs in our country, which in many cases allows filming 365 days a year.
Every production knows the great importance of the location, as well as the importance of the weather in that same location.
Good weather and climate information will often help us to decide which is the most suitable location, the best dates, the possibility of using a drone, or if the use of FX or VFX will be necessary, to give a few examples.
A good weather report will make it easier to choose the ideal time to shoot, as well as avoiding the problems that a production may face when faced with adverse weather. There are few producers who have not suffered to a greater or lesser extent from weather phenomena that have meant not only the suspension of filming, but also significant material losses.
Atmosphere is a company specialised in climate and meteorological studies, formed by doctors in physics who are experts in the atmosphere, and who have extensive experience in the preparation of weather forecasts.
We study the geographical location and the orography where the shooting is planned, and we prepare a detailed report that will allow us to know with a reliability close to 98% of what the production is going to face in terms of weather.
At Atmosphere we offer the possibility of a weather study with a view to the production, even weeks or months in advance of the planned shooting date, or, as is becoming more common, weather reports a few days before the shoot, which will allow us to plan the day in the most effective way possible.
We prepare the reports in Spanish, but they can also be done in English, the latter being aimed at the international teams that usually work on advertising shoots.
We take care of providing all the necessary meteorological information that the First Assistant Director, together with the Production Manager, must include in the shooting order.
At Atmosphere we are very grateful for the good reception of our services by the advertising production companies. Thanks to them, we have been able to demonstrate that meteorology is not a matter of chance, but of science.
By Jaime Jiménez (CEO Atmosphere Weather Forecast).
You can contact with Atmosphere Weather Forecast in their website or by writing to info@atmospherewf.com
