- There will be something about the departure of El Sol.
The Junta de Andalucía is the main sponsor of El Sol.
“Yesterday began the celebration of El Sol in Andalusia, with the collaboration of the Ministry of Tourism, Culture and Sport and the co-financing of European Funds, is a guarantee of promotion of the destination, in addition to promoting the generation of wealth and employment in the community. The congress and meetings sector is one of the most important of Andalusia’s tourism offer, and the city of Malaga is one of the most attractive. The festival’s activities are concentrated in emblematic venues such as the Albéniz cinemas and the Cervantes Theatre, the first venue on the Costa del Sol to host the awards ceremony.
The advertising industry from Spain and Latin America will travel to Andalusia where they will be welcomed with all the joy of this community. With an enviable climate and with a quality and diversity of proposals that make Andalusia the most attractive place in Southern Europe and will motivate the attendees to act as prescribers of the destination once they return to their places of origin.
There is something about Andalusia that makes it the best destination that caters to travellers in search of unique experiences and authentic emotions, and that is that the Andalusian offer is complete, diverse, safe and of high quality. To all this must be added a culture based on authentic roots, on the legacy of peoples who left their mark in folklore, music, literature, art and hundreds of manifestations that extend from the capitals to the most remote villages of this ancient land.
In short, Andalusia and Malaga represent the best setting in which to arrive and enjoy this whole experience. The best environment to reward and recognise creativity, innovation and talent. El Sol returns to the sun in this 37th edition”.
https://www.andalucia.org/es/reuniones-y-congresos?utm_source=mc-saatchi&utm_medium=newsletter&utm_campaign=patrocinio-festival-el-sol-2023&utm_content=newsletter-empiezaelsol
2.Spain Audiovisual HUB: IAB Spain presents the Connected TV Study 2023.
IAB Spain has presented the Connected TV Study 2023, whose main objectives are to analyse the consumption habits and uses of Connected TV users and to size the market and its evolution in Spain. This study, led by IAB Spain’s Connected TV Commission, is sponsored by Samsung Ads and has been developed in collaboration with Elogia.
As the report states, Connected TV continues to grow and reaches 31 million users in Spain, achieving higher penetration in the female target (92%) and among internet users between 35 and 54 years old (94%). It also reveals that 6 out of 10 Internet users watch audiovisual content via their Smart TV. Set Top Box, Smartphone and Laptop follow as the most used devices to connect to Connected TV. It is consumed on average just over 2 hours a day (132 minutes) and is mostly consumed in company and in search of entertainment.
YouTube, Amazon Prime Video and Netflix are the most used digital platforms among Connected TV users. YouTube, Mitele and Pluto are positioned as the platforms where most advertising is consumed. The main drivers for watching more advertising on Connected TV are: enjoying a lower monthly subscription price, advertising not interrupting important broadcasting moments and getting free services or physical gifts.
Access the rest of the data from the study here.
You can see the original article on the Spain Audiovisual HUB website at
https://spainaudiovisualhub.mineco.gob.es/es/actualidad/presentacion-estudio-television-conectada-2023
