The commission of audiovisual advertising production of which AEA (Spanish Association of Advertisers), ACT (Association of Transforming Creative Agencies) and APCP (Association of Advertising Film Producers) are part, has added a new principle to the Best Practices, going from 10 to 11: active sensitivity to sustainability and gender parity in all work processes.
On a day as important as today, as it is 8M, we want to give visibility to this new principle:
“11. The participants in the project commit themselves to have, during all the work processes, an active sensitivity towards sustainability and gender parity issues (articulating as much as possible mechanisms for their control)”.
Download the Basic principles of good practices.
