In recent months the world has realised how necessary marketing is when it comes to promoting a film. A event that has reached the cinema in the form of spectators. One of the causes of this phenomenon is Oppenheimer, a film with a surname that has become a cultural happening. Today from the APCP we give you some interesting facts about the new feature film by Christopher Nolan that have left us surprised.
Audiovisual products “based on real events” are engaging. So much so that society demands a greater presence of films and series with this label.
As its name suggests, Oppenheimer tells the story of the American physicist J. Robert Oppenheimer, who was in charge of the Los Alamos Laboratory and the Manhattan Project that led to the invention of the atomic bomb. In the film, the viewer embarks on a journey to the protagonist’s early days as a brilliant university student and continues with the most important moments in his career, focusing in particular on the development of the bomb. The film is based on “American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer”, a Pulitzer Prize-winning book by Kai Bird and Martin J. Sherwin.
Oppenheimer is notable for its subtle but powerful promotion. One thing that strikes the audience is the prestige and renown of the people who have worked on this feature film. If you add to a Christopher Nolan film the participation of stars like Cillian Murphy, Robert Downey Jr. or Florence Pugh, among others, the expectations of the film will be very high.
Fragment by Oppenheimer (tenor).
Another curiosity in Universal Pictures’ marketing campaign is the extensive behind-the-scenes look. The cast and Nolan talk about the product as an experience rather than a film.
In the US, what happened with the film is truly remarkable: a film with dialogue and little action has outsold Mission Impossible and Indiana Jones. It monopolised the IMAX theatres (it has more expensive tickets).
Another aspect that has raised expectations for the film is that Nolan did not use computers to create the special effects. He used real elements for the more complex scenes and to bring the explosions to life. In addition, the highest resolution cameras in the world were used to shoot the film.
And, of course, we can’t forget those who have brought this film to the top this summer. The users of social networks. The Hollywood marketing machine is on a roll. The releases of Barbie and Oppenheimer have exceeded expectations. When it became known that both films were going to be released on the same day, the internet was full of jokes born between these very different films. This created what has become the film phenomenon of the year: Barbenheimer. A new kind of free, word-of-mouth marketing that has bathed the networks in pink and black.
Barbenheimer (Giphy).
Far from being a battle. Both films have joined forces and their success has been reinforced. So much so that this phenomenon has set an unprecedented record: never before in the history of Hollywood have two films grossed more than 100 million dollars simultaneously during their first weekend on the big screen.
Barbenheimer (Giphy).
Barbie and Oppenheimer have been the oxygen the film industry needed. Proof that collaborating with the competition can be beneficial. Despite being a risky move, it has become one of the most effective marketing campaigns of recent times.
This is Oppenheimer. A film about the father of the atomic bomb that has become the highest-grossing World War II film in history.
A powerful feature film with explosive marketing.
Sources:
https://aloclick.com/es/oppenheimer-marketing-fuera-de-lo-convencional/
https://keyrus.com/sp/es/insights/marketing-ventas-rebranding-los-datos-clave-del-fenomeno-barbie
https://www.fotogramas.es/noticias-cine/a44709342/guion-oppenheimer-christopher-nolan-venta-amazon/
https://www.fotogramas.es/noticias-cine/a37916827/oppenheimer-nolan-fecha-trailer-reparto-argumento/
https://revistahush.com/10-mejores-frases-oppenheimer/
Article by Paloma Garrido.
