Last 9th and 10th of June took place the conference session presented by The Location Guide called Makers Pop’up – “A dive into production’s future”. Two days of interesting talks and online round tables that were witnessed live by professionals from all over the world.
Makers and The Location Guide invited us and our APCP members to participate in this event that had a digital platform through which to network with the rest of the attendees.
On Wednesday 9th June at 13:55 Spanish time, Jean-Frédéric Garcia (Managing Director of The Location Guide Ltd) welcomed everyone and started the event by thanking all participants and sponsors.
We were able to enjoy interesting talks and virtual round tables in which technology was very present, not only in the format of the event, but also in each of the topics discussed. Some of them were:
VR/AR/XR: What the Producer Should Know
Virtual Reality has not yet taken off and experts are already betting on mixed or extended reality (MR/XR) to combine the interaction of the physical world with the creation of environments, virtual experiences and the 3D Internet. Is this the ultimate convergence of the creative industries? What kind of stories work? What are the challenges of the technology? How should producers think about financing mixed reality projects?
The Augmented Human: Exploring the limits of alternate realities
As a professional within Paramount Pictures, author and entrepreneur Ted Schilowitz explored how advanced technology is used to communicate, entertain, connect and share. What do Virtual Reality and Augmented Reality mean for us as humans, and what does Hollywood plan to do with them? The talk was moderated by Adrian Pennington.
Virtual Creative Muse: The Evolution of Artificial Intelligence as Artistic Mentor and Production Assistant
So far, computer algorithms have not led to the massive layoffs some feared, but neither have they drastically cut budgets. Should media and entertainment embrace AI with enthusiasm or scepticism? Where does AI fit into production and what are the budgetary implications? In particular, is AI useful today in scripting and editing to aid the creative process and reduce the bottom line?
