Find out which round tables have been confirmed for the new dates of the XII Commercial Film Workshop in Valencia.
The Workshop is taking shape after being postponed due to the DANA that has affected Valencia. The programme of the event, which will finally take place on 4th and 5th of December at ADEIT (University-Business Foundation of the University of Valencia), is being finalised and we can already confirm some details.
HOSTS
We are pleased to announce that Ricardo Llavador, Casanova’s Executive Creative Director, and Carito Kanashiro, Head of Marketing for Iberia & LATAM, will continue to be our masters of ceremonies and will be in charge of presenting the conference in its twelfth edition.
OPENING INTERVIEW
César García, Managing Creative Director and founding partner of Sra. Rushmore, will continue to kick off the conference with an interview with the director, producer, screenwriter and writer Rodrigo Cortés, who has recently released his latest feature film Escape (produced by Martin Scorsese) and has previously directed Concursante, Buried, Luces Rojas and El amor en su lugar. He has also explored his literary side with books such as Los años extraordinarios, Verbolario and Cuentos telúricos, which have been well received by critics.
A SMALL FAVOUR: LET’S TALK ABOUT SHOWS
We can also confirm that the round table on cinema, fiction and advertising, all about La vida breve with Cristóbal Garrido, Diego Nuñez Irigoyen and Paco Almazo and moderated by Luna Esquerdo, is going ahead.
We will have the chance to know in depth all the details of the original series of Movistar+ in collaboration with Zeta Studios about the shortest reign in the history of Spain: that of Luis I, son of Felipe V.
WELCOME SXXII
The Statement team will also be present at this edition with the participation of Joan Amat (Managing Director at Statement), Inés Dueñas (Generative AI Artist at Statement) and John Prieto (Creative Director at Statement).
Through the talk ‘Welcome SXXII: Vision of trends and the future of AI’ they will explore the latest AI-driven tools and techniques that are revolutionising content creation in the world of advertising. From instant surreal environments and hyper-realistic product recreation to cutting-edge video transformations and interactive advertising workflows, they will delve into new trends and creative possibilities at the intersection of art, technology and storytelling. An invitation to discover how AI is transforming industries such as fashion, gastronomy or entertainment among others, offering new ways to generate and enhance visuals with unprecedented speed and precision.
CASE STUDY: ROMA
Our partner production company, Roma, doesn’t want to miss our Workshop either. Pablo García and Óscar Romagosa, co-founders and executive producers, present ‘Cupra and Andalusia or how ROMA was not built in a single day, and a third “barbaric” project’. This is a 2+1 modality in which they present an international project that has served as inspiration and two outstanding projects of their own. In this opportunity, they will tell you about two of the projects that have marked the trajectory of the young ROMA, both for their complexity in production and for their enormous relevance and scope.
