One of the production conference formats returns: where a production company presents an international project that has served as inspiration and two of its own projects.
The XII Workshop on Commercial Film in Valencia is a fact and the programme is full of outstanding activities for the industry.
The programme will include two case studies in the 2+1 format, by the production companies Grayskull, presented by Daniel Monedero; and Roma, with the participation of Pablo García Acón and Óscar Romagosa. Both will take part, in individual presentations, in the 2+1 format, which consists of the presentation of an international project that has served as inspiration and two outstanding projects of their own.
Get ready!
CASE STUDY I: GRAYSKULL
Date: 7 November 2024
Participants: Daniel Monedero
Venue: Talia Theatre
Grayskull, a Barcelona-based production company with the personal attention of a creative boutique and the production craft of a true international powerhouse, has been captivating international screens since 2015. Grayskull not only develops and produces projects and services, but also refines them beyond conventional narratives, infusing each director’s unmistakable style. Although they are based in Barcelona, they cross borders, having forged alliances with friends all over the world.
Daniel Monedero
Daniel Monedero began his professional career in 1998 in the production department of the advertising agency Tiempo BBDO. Over the years, he gained experience in other agencies such as Grey Trace Barcelona and Publicis Casadevall Pedreño, where he specialised in the production of TV commercials, working together with the creative teams. In 2003, he joined RCR Films as executive producer, a position he held until 2014, leading the production department and supervising advertising campaigns both nationally and internationally. In 2015, in search of new challenges and greater creative freedom, he founded the production company Grayskull in Barcelona with Jesús Álamo, collaborating with prominent directors such as Los Pérez and Augusto de Fraga.
CASE STUDY II: ROME
Date: 8 November 2024
Participants: Pablo García Acón and Óscar Romagosa
Venue: Teatro Talia
Roma, a Spanish creative production company, based in Madrid and Barcelona, where it works with directors and productions on a global level. It was born with strong national pillars but with a decidedly international vocation, and, decidedly to highlight, in less than a year of life, they have been lucky enough to produce campaigns as important as Andalusian Crush (for Ogilvy), which won the Gran Premio Nacional de Creatividad 2024.
Pablo García Acón
After more than 20 years in the industry (having worked for Y&R, shackleton, Blur and Primo) he has founded his own company, @Roma Production House. He has worked with the best agencies and clients in the country and has had the good fortune to produce more than 400 campaigns, including such renowned campaigns as ‘Hope’ for IRCR (International Committee of the Red Cross) by Sra. Rushmore, ‘Justino’ for LAE (Loterías y Apuestas del Estado) by Leo Burnett, ‘El depósito Lopetegui’ (Banco Gallego) by shackleton, ‘Con mucho acento (Lola Flores)’ by Ogilvy for Cruzcampo or ‘Andalusian Crush’ by Ogilvy for Turismo de Andalucía, among many others.
Óscar Romagosa
Executive producer and entrepreneur with over 20 years experience in the cool side of the moving image business. Co-founder and executive producer of HEAVEN, INC in the USA; co-founder and executive producer of ROMA; partner and executive producer of CANADA for over 12 years. He has produced some of the most memorable pieces in the recent history of Spanish audiovisuals, always with a decidedly international vocation. From Rosalía’s first music videos to JA Bayona’s latest Cupra, Oscar’s love for production is not love: it’s an obsession.
