- The APCP WEEK: unveiling who will be participating in ‘Truth Hurts II’
Week after week we are unveiling the latest news about the 10th edition of the Advertising Film Production Conference. Today, we are announcing the comeback of one of the most awaited moments and unveil who will be part of the table of ‘Truth Hurts II’.
The round table organised between the APCP and c de c is making a comeback with some changes. This year we are not going to hear just the producers’ perspectives and stories, we will also have creatives with us to debate about the issues regarding the industry that will be picked out of the ballot box that, like always, will be full of ‘truths’ anonymously written by professionals of the industry.
The anonymity will be used to ensure that participants can say what they want to say with utmost sincerity, building the base for an honest conversation that allows to improve the way the industry works. This way, we will also get to know about opinions that otherwise could have been overlooked.
For this second part, we will be accompanied by producers Ángel Recio, Inés Segura and Belén Gayán. Meanwhile, creatives will be represented by David Caballero, Bitan Franco and María Cerdán. In addition, this 2022 round table will be directed and moderated by Alejandro Falduti.
Let’s be honest, what are you waiting for to get your tickets? This September, come to Valencia and pay us a visit!
- Who is going to participate in the 7th Digital Out of Home (DOOH) Forum?
The last few weeks new members have been joining the 7th edition of the Digital Out of Home (DOOH) Forum, one of the most awaited in the world of international advertising. PublicidAD will be celebrating this meeting the next 27th September in, as always, Callao City Lights at 9 am.
This is all you need to know about the most recent participant entities, companies that have been confirmed during August: Worldcom OOH, Super 8, Inspide and Tb Media Consulting.
Let’s start with the last one to join, Worldcom OOH, specialised in outdoor, indoor and digital media, as well as transportation, mobile and cinema media.
Last month Super 8 also joined the event, a company focused on cinema, culture, technology, innovation, advertising, entertainment and events. It is divided in Super 8 Media, a DOOH big format crew, and Super 8 Events.
Inspide has also joined the 7th edition. Thanks to the Portall technology, the Spanish organisation offers international advertising services specialised in geointelligence.
And last, ut not least, Tb Media Consulting, one of the newest supporting commercialisation companies.
As you can see, this Septembre the event will have a great deal of the industry’s professionals sharing their knowledge and the latest news. And remember that the Forum will have an hybrid format, so you will be able to attend in person while it is being broadcasted live on YouTube. Do not miss out!
- Reviewing the categories of the Efficiency Awards 2022
This 2022 the Efficiency Awards will take place in Madrid’s Teatro Real, specifically the 27th October. Let’s review the categories of the 24th edition of this awaited gala.
It is necessary to highlight that this edition will have awards that go apart from the classic awards of the ceremony. First of all, there will be a Special Recognition for Research. Also, there will be an award for Creative Agency of the Year, Media Agency of the Year and the Grand Efficiency Award. All of them are considered ‘Grand Prices’.
Respecting the general awards (13 of them), their names are: Creation of a Label, Best Integrated Campaign, Most Original and Disruptive Strategy, Best Launching Campaign for a Label/Product/Service, Best Product Campaign, Best Campaign for an Existing Product/Service, Best Tactic Action, Best Regional/Local Campaign, Building of an Audience and Community, Best Branded Content Action, Best Campaign with a Budget Inferior to €250,000 (tactic/product/service campaigns) Best International Campaign, Best Demonstration of the Label’s Social Purpose and Best NGO Campaign.
It will be possible to receive a golden, silver or bronze prize in all categories, with the exception of the last two, in which it will only be possible to receive the 1st prize. The same happens with the ‘Grand Awards’ and the Special Recognition.
- Last days to participate in the Whext Awards
This 31st August is the deadline to sign up for the 2022 Whext Awards. The event, a key meeting point for the people working in the advertising industry, will be in-person and will take place this 2nd December.
Known for rewarding innovation, the awards show the importance of continuing to learn through their conferences and talks: a key characteristic of every edition of the Whext Awards.
In addition, there will also be round tables to talk about the industry’s current situation, and activities related to the development of content. Something important to point out, since last year’s edition was very followed by the public through social networks.
We would also like to remind you that the event consists of the following categories: Direction, Direction in Animation, Executive Production, Music and Sound Production, Assistant Director, Photography Director, Art Director, Casting Production, Styling Production, Editing, Final Result, Production Direction, Reveal and Contribution to the Industry.
