The ¡Publicidad, Sí! Platform begins a series of conversations with leaders of the advertising and marketing industry in Spain.
As we shared at the beginning of May, the Plataform ¡Publicidad, Sí! of which we are part, is preparing different actions to amplify the main messages of the Manifesto for the Future of Advertising.
Javier López Zafra, president of the Spanish Association of Advertisers, is starting a round of interviews with each of the 19 organisations that make up the Platform, with the common goal of calling for the design of an equitable and egalitarian regulatory framework that will shape the future of advertising in Spain.
Javier López Zafra affirms that this Platform “symbolises the unity of all agents as a way of expressing to the Administration the importance of advertising in economic, social and cultural development”.
