The industry mourns a beloved and admired director
It is with immense sadness that we bid farewell to Igor Fioravanti, an advertising director (among many other facets of his artistic career), colleague, and dear friend to all of us in the industry. Igor passed away on Sunday, July 13th, surrounded by his loved ones, leaving an immense void among those who shared projects, shoots, and life moments with him.
With a career marked by sensitivity, creativity, and commitment, Igor earned the professional respect and personal affection of agencies, production companies, and technical teams. He was not only a great director; he was a luminous, generous, and approachable person whose passion for storytelling was reflected in every shot, every idea, every production.
From APCP, we join in the grief of his family, his friends, and all the people who loved and admired him. His memory will remain forever in our minds and in the history of Spanish advertising.
Thank you for everything, Igor. Rest in peace.
