On Wednesday 23rd, the II edition #05X10 BCMA took place: The virtual appointment presented by Juanma Ortega where the five most successful cases of Branded Content in the industry were welcomed and given a voice.
This edition featured one of the professionals of the APCP production company: Antiestático, Matías Aisen, content director; who was chosen to present the 4X project for Cervezas Alhambra.
Matías was grateful to be part of this format. We were able to learn more about the keys to the success of this project.
As soon as he heard about the proposal, Antiestático started to work hard to bring to life a very interesting project that would be a challenge for the whole team. The aim was to raise awareness of the importance of time in our lives, urging us to reflect on modern life where time is one of the burdens that accompany us.
They worked together with the brand to generate unique and original content in line with the brand, demonstrating to their audience the value of time in the “fast consumer” dilemma.
The idea was to make consumers reflect on the capacity to enjoy our time, dedicating it to what really matters, and thus discovering what is hidden to the naked eye.
The result was “the psychometric film” as they defined it, given the difficult explanation of the events of the short film; and they presented it in two formats: 4X and 1X, so that it was up to the viewer to choose which audiovisual experience they wanted to enjoy and how much time they were going to dedicate to it.
We are absorbing content more and more quickly and it is a great tool for creating a link between the audience and the brand, and the result of the Antiestático work for Alahambra confirms this. A great way to make Branded Content.
The second edition of the BCMA came to an end, although Matías was not the winner, our most sincere congratulations to the Orígenes team. It has certainly been a space where we have all learned from your projects.
If you were not able to watch it live, here we leave you to enjoy the recorded version: (Spanish audio)
