The IAA (International Advertising Association) and international media representatives have come together to present an initiative for the future of advertising: the Manifesto of Best Practices and Code of Ethics.
This document sets out the fundamental values and principles that should guide all players in the industry, with the aim of building a more ethical, transparent and collaborative environment.
Access the Manifesto on its website:
IAA Spain – Manifiesto de Buenas Prácticas
