The Club de Creativos – c de c -, in collaboration with Correos, launches “Today is not tomorrow”, a weekly podcast on consumption in the 21st century economy to keep up to date with how the act of consuming and the consumer is evolving.
You can now listen to the first episode on “Sustainable Consumption” on all podcast platforms and in the c de c’s video library.
Judith Francisco, president of the c de c, explains that this title aims to express the urgency for marketing, communication and advertising professionals to keep up to date on matters that affect consumer habits and behaviour – “It is the desire of the c de c to help professionals by providing knowledge and expert testimony on those matters that are changing the most”.
Is it possible to reconcile sustainability and development? Will artificial intelligence be a determining factor in the choice of brands in the future? Can e-commerce and physical sales be reconciled and complementary? How has the concept of mobility changed? What lessons can be learned from the consumption of series? Hoy no es mañana tries to answer all these questions.
Hosted by Adrián Mediavilla, founder of Slap Global, and Judith Francisco, each of the episodes features a conversation with experts on a specific topic in order to truly understand how consumption is evolving. Guests for the first season include: Javier Goyeneche, founder of Ecoalf; Mamen Valor, researcher and professor at the University of Comillas; Marta García Aller, journalist and writer; Verónica Fumanal, politician, collaborator and founder of the consultancy Politikom; Aléx Martínez Roig, content director of Movistar +; Alberto Rey, journalist and writer; Sergio Peinado, deputy director of digital transformation and data analysis at Correos; Borja Sémper, politician and writer; Roberto Ruiz, chef Punto MX and Barracuda; Paula Novo, marketing director for mobility services at Acciona and Gianluca Benincasa, marketing director for Uber in Southern Europe.
The first season is made up of 8 episodes with a weekly frequency and an approximate duration of 45 minutes. A documentation, scriptwriting and production team has been involved in each of the episodes.
Hoy no es mañana is available on all podcast platforms and in the c de c’s video
Factsheet: A podcast by c de c and Correos
Editor: Judith Francisco and Adrián Mediavilla
Production: Concha Wert, Sandra Navarro, Laura Gispert and Jorge Sanabria
Original music: José Battaglio
Visual identity: Nacho Ginestra and Inés Fernández
Documentation: Diana Martín
