The last table of dialogue and presentation took place at 13.00h at noon. Through teachers at universities and students, we learned about the importance given to advertising films and what universities are doing to expand knowledge. It was presented by Daniel Ortiz- Entrambasaguas, Director and Producer of danidogfilms.
The participants were: Montse Ogalla, Teacher and Film Production Coordinator at School Training. Executive Producer and Green Consultant; Penélope Martín, Professor of Audiovisual Communication and Advertising at the University of Málaga (UMA); Jaime Romero Santos, Assistant Director and former student of School Training; moderated by Luna Esquerdo, Partner and Executive Producer of Bambina.
Luna began the presentation by explaining why brands are increasingly approaching fiction and content creation. The barrier is becoming less and less clear and this affects students.
In response to the question “Do you think it is important to understand the processes? Montse said “first you have to go through production and know how it works, know what happens behind it”. Penélope: “It is essential to know all the technical departments. You can see it on the shoots”. Luna adds that creating fiction content for a platform is a process similar to advertising.
According to Jaime, it is essential for students to have a critical attitude.
To end the round table, they discussed the introduction of students to the labor market through internships. Both professionals said that it is essential to work in all production processes, which will create great professionals.
