The last conference of the year was ‘Not even post-production would fix this’, moderated by Mª Jesús Horcajuelo, Founder and Executive Producer of Only 925.
For this event, we have had with us a wide range of professionals: Ramón Arteman (Director of Metropolitana/AEPP), Dani Espinet (Co Founder of BSO, Composer & Sound Designer/AEPP), Mariluz Chamizo (Audiovisual Production Director at TBWA), Oriol Puig (Executive Creative, Director & Co Founder of TRIZZ), David Alcalde (Director of ADDP) y Pablo Pérez-Payá (Senior Production Consultant & Business Leader at MurphyCobb & Associates).
María Jesús Horcajuelo started by remembering her beginnings in the industry, and thanking the AEEPP for making the round table possible. Next, the talk started to revolve around creative control and how it affects post-production, as well as the functioning of work dynamics, debating about who has the final creative control of the campaign.
Furthermore, they talked about the lack of transparency being the problem many times as well as commenting about the different types of post-production.
The post-production team needs to have all relevant information regarding the campaign, as well as the rest of participants in the process. However, this is not always an easy task, because it seems that many times data is not completely specified. This translates into a higher complexity when establishing the budget.
In relation to this, they also commented about how vital it is to have a good prior planification in order to avoid unforeseen expenses later on.
