Somos5, Roma, and Mamma Team star in a week of accolades where creativity, emotion, and the human gaze behind the camera reaffirm the power of audiovisuals to inspire, move, and leave a mark.
SOMOS5
The production company wins Gold in the NGO Campaign category for its work with Fundación Unoentrecienmil.
Emotion, when combined with purpose, transforms into real impact. And that is exactly what Somos5, an APCP associated production company, has achieved by winning Gold at the Eficacia Awards 2025 in the NGO Campaign category with the project “Soy español” for Fundación Unoentrecienmil.
The piece, created in collaboration with Pingüino Torreblanca and with the support of Havas, Publicis España, and Dentsu, is part of the Proyecto All Together initiative, which unites creativity and social commitment to boost research against childhood leukemia. With a deeply human narrative and impeccable execution, the campaign celebrates unity, identity, and collective strength to transform a cause into a movement.
This new recognition reaffirms the role of Somos5 as one of the production companies that best understands advertising as a driver of change. Once again, their work demonstrates that efficacy is not only measured in results, but in the emotional footprint it leaves on society.
ROMA
The production company adds a gold and a silver to its record at the Eficacia Awards with two different stories for ADEE and Burger King.
Last Thursday, the production company ROMA also took to the stage at the Eficacia Awards. Two projects, two different worlds, but the same gaze behind the camera.
Gold came with “Los bufones de Velázquez”, the ADEE campaign alongside &Rosàs and Liquid Fellows, directed by Claudia Barral, which won the Budget under €250,000 category.
Silver, for its part, recognized the “Long live the King” campaign for Burger King, signed by VML THE COCKTAIL and directed by Martín Jalfen and Gonzaga Echegaray, which triumphed in the International category.
Between jesters and kings, ROMA demonstrates that efficacy can also be an act of art: a constant search to unite emotion, technique, and purpose in every story it tells.
MAMMA TEAM
“Voyagez dans l’Espace”, the vision that led Mamma Team to the shortlist of the SHOTS EMEA Awards.
Produced by Mamma Team alongside Quad Productions, the work has been selected for the shortlist of the SHOTS EMEA Awards 2025, in the “Cinematography – Up to and including two minutes” category.
The piece, “Voyagez dans l’Espace”, does not limit itself to showing movement: it transforms it into language created by Publicis Conseil, directed by Lukas Tielke and photographed by Denis Guth. It is an exercise in visual poetry where every flash, every reflection, and every shadow seems to guide us towards a more human place within technology.
More than a nomination, it is a demonstration of how beauty can be found even in a fleeting moment, when gaze, light, and movement meet in the perfect place.
