The 38th edition of El Sol, the Ibero-American Advertising Communication Festival, which has awarded the best of advertising and creativity of the last year, has come to an end. 10 countries were awarded metals at the ceremony held at the Cervantes Theatre.
The Platinum Sun went to ‘Oliveria Dos Cen Anos’, by Little Spain for Real Club Celta de Vigo (Spain).
Also, these days at the Albéniz Cinemas in Malaga, we have enjoyed a series of conferences by speakers and personalities of the highest level from different disciplines and areas, such as culture and communication.
Congratulations to our award-winning members!
August – Fashions
- Film – Sector classification (spots of more than 30’ broadcast in cinema and TV) – Household and household products, fashion, clothing, accessories and accessories – Bronze
Bambina – Mi gran noche
- Film – Sector classification (spots over 30’ broadcast in cinema and tv) – alcoholic beverages, non-alcoholic beverages, tobacco and smoker’s accessories – bronze
- Film – Online film – bronze
Innovation – in strategy and creativity – bronze
Diageo España / J&B
Bambina – Taxi
- Film – Sector classification (spots over 30’ broadcast in cinema and tv) – consumer electronics, technology, communication… – silver
Atlético de Madrid
Blua – Nobody Should Die At Xmas
- Public relations – Grand Prix
- Public relations – media impact – Gold
- Act. y Exp. de marca – Corporate & Social Responsibility – Gold
Double You / Open Arms
Canada – Cupra x Rosalía
- Integrated campaigns – grand prize
- Integrated campaigns – integrated campaigns led by conventional media
&ROsàs / Vampire /PHD / Mathematic /Cupra
Central Films – Sin miedo a vivir
- Health – Pathology awareness – Gold
- Film – Sector classification (spots of more than 30’ broadcast in cinema and TV) – Public institutions, other institutions, training, non-profit services, social and cultural projects – silver
Havas Spain
Fundación MD Anderson Cancer Center Spain
Central Films – Late
- Health – Pathology Awareness – Gold
- Film – Online film – Silver
Alma DDB
Memorial Sloan Kettering Cancer Center EEUU
Garage – Cupra “Hilo rojo”
- Production – audiovisual production – silver
14 Agency – Fake Studio – Seat – Cupra
Garage – Dragons
- Production – audiovisual postproduction– postproduction and visual effects – silver
&Rosàs/Mathematic Paris
Harry – Mapfre Live
- Film – Innovative use on film – bronze
- Digital and mobile – online – real time – bronze
- Digital and mobile – influencers – innovation in the use of influencers – bronze
- Innovation – in strategy and creativity – gold
- Media – Best use of social platforms and influencers – gold
- Media – Best use of branded content – silver
- Branded activation and exp. – innovation in activation – bronze
Craft Spain / The Lobby /Mapfre
Hawai y Mamma Team – Campanadas y el cabo suelto de Berlín
- Integrated campaigns – led by conventional media – bronze
- Integrated campaigns – led by digital – bronze
Landia – El anuncio de CampofrIA
- Film – Innovative use of film – silver
- Public relations – media impact – bronze
This is Libre / Metropolitana / Campofrío
Pueblo Films – El pedido más esperado
- Integrated campaigns – led by activation or PR.
TWA/España/OMD/Serena/Mc Donal’s
Primo Content – El apartamento de Daniel
- Health – Pharma – Pathology and condition awareness (unbranded) – Silver
- Health – Pathology Awareness – Silver
Sra.Rushmore
ViiV Healthcare
Primo content – Besos
- Production – Audiovisual production – bronze
&Rosàs / Telson, Boat, Metropolitana / Telefónica
Somos 5 – Samsung Impulse
- Health – Grand Prix
- Health – Pathology Awareness – Silver
- Health – Innovation in Health – Gold
- Digital and Mobile – Innovation in Digital and Mobile – Silver
- Innovation – Grand Prize
- Innovation – in products and services – gold
- Brand activation and exp. – activation innovation – gold
Cheil/Acid Tango
Samsung
Zissou – Empezar de Zero
- Design – Graphic design, posters – silver
Candy Store / Hijos de Rivera /Fontarel Zero Sodio
