The production company won one of the festival’s Special Awards in Busan, consolidating its role as an international benchmark in advertising production.
The winners of MAD STARS 2025 were announced on August 29th at the closing gala held at the Grand Ballroom of SIGNIEL Busan. This festival, considered Asia’s largest gathering of marketing, advertising and digital content, brought together professionals from around the world for three days under the theme “AI-vertising, AI Advertising Marketing Era”.
In this edition, Somos5 received the Production of the Year award, one of the four Special Awards that distinguish the companies that accumulate the most points in the competition, from finalists to Grand Prix. This award is not just an honorary prize: it is confirmation of the work, perseverance and vision of a production company that, little by little, has managed to consolidate its name on the international scene.
Among the projects presented, Impulse and The Mind Guardian, campaigns developed together with Cheil and Samsung in the Technology with Purpose category, were particularly noteworthy. For Somos5, both pieces reflect the essence of its philosophy: using creativity and innovation as tools to improve people’s lives. A message that not only resonated with the jury, but also with the audience, who saw in these campaigns a clear example of how technology can be put at the service of people.
This recognition represents a very important step for the production company, which continues to demonstrate that Spanish talent has a lot to contribute in a global panorama as demanding as MAD STARS. For the Somos5 team, returning from Busan with this award means more than an achievement: it is an impulse to continue betting on projects that combine creativity, social impact and technical excellence.
From APCP we proudly celebrate this triumph of our associates and congratulate them for an award that reaffirms their place among the most outstanding production companies in the world. Congratulations team!
