“The Value of the Big Mac” for McDonald’s is the campaign that earned them the award.
From APCP we want to congratulate the Somos5 team for their recent recognition at the El Chupete 2025 Awards. Their campaign for McDonald’s, “The Value of the Big Mac,” has earned them an award in the ‘Public Relations’ category.
This is a spot directed by FAMA, with the direction of photography by Alberto González. Leticia Martinez was the producer, with Ale Rodriguez as head of production, Lucía Aragón in the production team, and Lidia Gonzalez Piñeiro as executive producer.
Somos5 continues this season with its successful run through awards and festivals, congratulations!

