Our associated production company wins this award at an international festival that celebrates creative excellence in advertising and communications.
The 2025 Gerety Awards recognized the work, global vision, and quality of the work carried out by our associated production company, Primo, with the award for Production Company of the Year – Spain.
Throughout the past year, Primo has demonstrated its talent and versatility in shoots ranging from local productions to international projects. Now, the festival highlights this work, which transcends its catalog of projects to also reward the consistency and dedication in each job, the way they translate the ideas of agencies and advertisers into reality, and the quality relationships established with the professionals who make them happen.
The production company’s work has stood out through productions such as music videos for artists like Dua Lipa, Valeria Castro, Bizarrap, and Ca7triel; as well as campaigns for distinguished brands like Samsung, Telefónica with its renowned Besos campaign, Cupra… and fiction and documentary projects.
This careful and professional vision has led the company to position itself as a benchmark in the sector, capable of delivering work that not only meets client expectations but also sets trends and perfectly conveys the spirit of closeness, value, quality, and transparency advocated by the APCP and its production companies.
From the Association, we congratulate Primo for this well-deserved award and celebrate their trajectory, creativity, and international projection. It is a source of pride to have production companies that bring Spanish talent to the global stage, demonstrating the excellence and good work that characterizes our industry.
