APCP-associated production companies conquer the international scene with campaigns that combine emotion, purpose, and technical excellence.
PALMA PICTURES
Creative excellence and a commitment to telling stories that matter once again place Palma Pictures on the international map. Its latest production, Lost & Found, the emotional global campaign for Pfizer and Publicis Health, has been officially selected for the New York International Short Film Festival —to be held from October 10 to 16— and highlighted by AdForum as one of the best campaigns of the month in the health and beauty categories.
Lost & Found —directed by Joshua Neale— stands out as one of the most powerful pieces of the year, transforming the silent pain of those living with migraine into an artistic and human experience. The campaign brings to life The World’s Largest Lost & Found, a traveling installation where everyday objects —a concert ticket, a plane ticket, crumpled notes— become a testament to the opportunities that illness takes away, but also to the strength that emerges from sharing them.
These nominations reaffirm Palma Pictures’ role as one of the great ambassadors of Spanish advertising production, capable of accompanying global projects with a sensitivity and technical rigor that leave a mark. From the APCP, we celebrate this new achievement, which not only recognizes the talent of the production company but also the power of advertising when it becomes art in the service of empathy and consciousness.
ANTIESTÁTICO
The APCP-associated production company wins the highest award in the Production category for a campaign that moves and mobilizes.
Sensitivity can also be a form of excellence. This is demonstrated by Antiestático, which has received Gold in the Production category at the Ibero-American Advertising Festival (FIAP) 2025 for Good Max, a moving collaborative campaign created with the La Despensa agency and directed by Jean LaFleur.
Inspired by the true story of Max Vilarroig, a 12-year-old boy diagnosed with a brain tumor, the piece invites support for childhood cancer research through empathy and action. Good Max transcends the advertising framework to become a story of humanity and purpose, where production is at the service of a cause that reminds us of the transformative power of communication when it comes from the heart.
From the APCP, we celebrate this recognition of Antiestático for elevating the value of production to an emotional and social level that inspires the entire industry.
SOMOS5
Excellence in production once again bears the stamp of Somos 5, which has been recognized at the Ibero-American Advertising Festival (FIAP) 2025 with two important awards: a Gold for “Impulse” and a Silver for “The Mind Guardian,” both projects carried out together with the Cheil agency for Samsung.
FIAP, one of the most prestigious festivals of Ibero-American creativity, celebrates each year the ideas that transform communication and elevate the cultural impact of brands. In this edition, Somos 5’s works stood out for their technical quality, visual narrative, and conceptual power, consolidating the production company as a benchmark for innovation in the region.
From the APCP, we congratulate Somos 5 for this new achievement that reaffirms their ability to combine artistic excellence and strategic vision, placing Spanish production at the forefront of the international scene.
