Once again, Branducers and the BCMA Awards for the Best Branded Content of the Year 2023 are here. The Gran Teatro Caixabank Príncipe Pío will open its doors on February 28th at 6pm. The event will be presented by Juanma Ortega (CEO of Adio.fm) and will be broadcasted through Adio.fm.
We would like to congratulate Ava for her great success in this year’s award nominations. “Frames from Andalucía” by Casanova for the Junta de Andalucía has received 4 nominations for its excellent work and composition: Best Branded Content Strategy of the year 2023, Best Original Branded Content Idea of the year 2023, Best Audiovisual Branded Content of the year 2023 and Best Editorial Branded Content of the year 2023. We wish our production company the best of luck!
This year’s full shortlist is as follows:
Best Branded Content Strategy of the Year 2023
- Pride of village by El Ruso de Rocky for Diageo
- Frames from Andalucía by Casanova for Junta de Andalucía
- Tomatelo menos en serio (Take it less seriously) by iProspect for Jameson
- Juanola Records by Carat for Angelini Pharma
- El Desenlace by Tango for MAPFRE
- Austral Collection by Publicis Spain for Renault Spain
Best Original Branded Content Idea of the Year 2023
- Village Pride by El Ruso de Rocky for Diageo
- Skrull Invasion by Darwin & Verne for Disney+ Spain
- Lock by BE A LION for Samsung
- Bellas (P)artes by Havas Play and Freeda for Dove
- Frames from Andalucía by Casanova for Junta de Andalucía
- Dystopia by Fuego Camina Conmigo for Jumpers
- Desperados Dance Academy by Ogilvy for Desperados
- DBEAR by Darwin & Verne for Disney+ Spain
- Austral Collection by Publicis Spain for Renault Spain
- Ritmos de vida by Maart for Grupo Sanitario Ribera
Best Audiovisual Branded Content of the Year 2023
- Lock by BE A LION for Samsung
- Keep Walking El Camino by PHD Media Spain for Johnnie Walker
- Frames from Andalucia by Casanova for Junta de Andalucia
- Dystopia by Fuego Walk With Me for Jumpers
- Rediséñame by Unicorn Content for Vinted
Best Editorial Branded Content of the Year 2023
- Extraordinary Reports by Ogilvy for Audi Spain
- Frames from Andalucía by Casanova for Junta de Andalucía
- Veintiúngrados Magazine for Cabify
- Tenemos mucho que decir (We have a lot to say) by BE A LION for Aldeas Infantiles
Best Sound Branded Content of the Year 2023
- Garage Sounds by Ogilvy for Audi Spain
- TITANIA by Freebox for Banco Santander
- I Think, Then I Act by Fuego Camina Conmigo for Yoigo
Best Experiential Branded Content of the Year 2023
- Created by night by Ogilvy for Jägermeister
- DBEAR by Darwin & Verne for Disney+ Spain
- We have to talk about this by Zond for Consejo General Psicología
- Juanola Records by Carat for Angelini Pharma
- Krave Mansion by Playoffnations for Kellogg’s Krave
Best Interactive Digital Branded Content of the Year 2023
- Skrull Invasion by Darwin & Verne for Disney+ Spain
- Desperados Dance Academy by Ogilvy for Desperados
- MOOD by LALIGA by GroupM for LALIGA
- Go Random, Go Desperados by Webedia for Desperados
Best Use of Media in Branded Content of the year
- Lock by BE A LION for Samsung
- Keep Walking El Camino by PHD Media Spain for Johnnie Walker
- Una caña con T5 by Apple Tree for MahouNidos
- A late show to make decisions by Ogilvy for El Águila
Special mention for Best Branded Content with Purpose
- Village Pride by El Ruso de Rocky for Diageo
- We have to talk about this by Zond for Consejo General Psicología
- For a LOVE use of technology by Dentsu Creative for Orange Spain
- I Think, Then I Act by Fuego Camina Conmigo for Yoigo
- Bicycle Face by Proximity for Skoda Spain
- MOOD by LALIGA by GroupM for LALIGA
Special Mention for Best Collaborative Ecosystem in Branded Content
- Naturgy – #BuenaHuella (#GoodFootprint) by Arena Media for Naturgy
- I Think, Then I Act by Fuego camina conmigo for Yoigo
- MOOD by LALIGA by GroupM for LALIGA
Special Mention for Best Latin American Branded Content
- Florece por dentro by Mindshare Chile for Flores
- From grass to glass /Del pastor al vaso by GroupM Mexico for Friso
- Aventura Gastronómica by Essencemediacom Argentina for Savencia
See you at the gala!
