After the opening of the doors of the Talía Theatre, Johann Wald was responsible for inaugurating the 11th APCP Advertising Film Production Conference.
Wald, who has accompanied APCP to Valencia for the second consecutive year, presented the spot produced for the event. To develop it, the association has relied on the incredible talent of several companies in the sector. The advertising agency El Ruso de Rocky was the mastermind behind the campaign. The post-production and 3D editing magic was the work of Deluxe. Production was handled by Only 925, who put their experience and creativity into every frame. And finally, the sound was created by The Lobby, they have created the perfect soundtrack for this spot.
Afterwards, councillor José Luis Moreno took the slogan of the XI Jornadas, commenting that the Valencia City Council wants to “make the impossible possible” so that production companies can shoot in Valencia. In addition, María Jesús Horcajuelo thanked the Film Commission, the Valencia City Council and the team for kicking off the 11th edition.