A total of 66 series and 47 films were shot in Madrid last year, significant figures similar to those achieved in 2019 (before the pandemic) and 2021.
In addition to these, 55 advertising reports focused on photography and 380 advertisements were shot. Relevant data also taking into account the brands that have decided to use Madrid as their location: “campaigns by Adidas, Armani, Audi, Banco Sabadell, Banco Santander, Bankinter, BBVA, Beefeater, BMW, Budweiser, Burger King, Calcedonia, Calvin Klein, Campofrío, Cervezas Alhambra, Cervezas Ambar, Coca-Cola, Decathlon, El Corte Inglés, Emidio Tucci, Estrella Galicia, FIAT, Ford, Glovo, Google, Hyundai, Iberdrola, Iberia, Ikea, ING, Jazztel, Kellogs, Kia, Kinder, La Caixa, La Liga, La ONCE, Leroy Merlin, Lexus, Loewe, Mahou, Mapfre, Mazda, Mc Donalds, Milka, Movistar, Mutua Madrileña, Nescafé, Renault, Repsol, Ruavieja, Samsung, Schweppess, Seagrams, Seat, Siemens, Taco Bell, Telepizza, Vinted, Vodafone, Volvo, Wallapop, Xiaomi or Zara”, as they have published.
These figures, collected by the Madrid Film Office, are also supported by those of the City Council, which reached 10,849 applications for filming in the streets of the city.
Other data to take into account are the distribution of the recordings, where the Centre continues to take most of the projects; and the support offered by the Madrid Film Office, which in total made more than 2,800 assistances in different areas.
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