The first of the presentations of the VI Advertising Film Production Activities began at 10:00 am. This was “Virtual Production: Behind The Scenes” with David I. García, CEO of Magic Fennec. It was presented by Jesus Alamo, Vice President of APCP and Founder and Producer of Grayskull.
“We started with a very interesting talk, a technology as old as cinema itself”, so said Jesús Álamo referring to virtual production.
David started with the phrase “Don’t fix it in post, fix it in pre” because this talk is about how to solve certain things with success stories.” Virtual production is used to create scenes that are impossible to achieve in any other way and it is important that everyone knows the advantages of using this technology, he clarifies. Magic Fennec wants to reach an evolved level of production.
Through video examples he demonstrated that “it’s amazing to see how you make a good set and you can’t tell the difference”. Virtual production is the change of pipeline, planning in pre-production, production and post-production, all the departments involved….
With this technology they have been able to make more accurate budgets. Although, they are constantly evolving.
