Atmosphere Weather Forecast becomes a sponsor of the APCP. This is happening at the same time as the company is about to officially launch its Festival de Cine de San Sebastián (San Sebastián Cinema Festival) this 20th of September.
For this reason, there will be a round table at the festival, called ‘The importance of weather forecast and climate change in filmings’.
Jaime Jiménez (CEO of Atmosphere Weather Forecast) became aware of the importance of meteorology after working on TV as a producer and co-founding the production company Naif Films together with Yadire Ávalos. The humongous expenses that come with the cancellation of a filming due to the weather were the main reason why he created the Atmosphere Weather Forecast. This is the story of the creation of the first company exclusively specialised on forecasting the weather for audiovisual projects.
Not being able to continue the filming day can entail very high economic costs, so it is essential to always go a step ahead. To do so, having a good weather forecast coming from experts (in this case with a career and experience of more than 12 years) can help you prevent many headaches and make it possible to have the chance to react to the situation.
According to the company, since there is an increase in the filming projects in our country as well as the rest of the world (which has also led to an increase in the use of the equipments used in them, like new lighting equipments or sets), it is very important to know in a more specific way about variables like the rain, the wind speed or the possibility of sudden intermittent changes in the weather. This is a specialisation that has made them into a unique referent in the industry.
To the question ‘Why would I pay for that service if I could just look it up on the Internet?’ The company answers that without the existence of a meteorologist to interpret the variables related to the atmosphere, the geography and the physical elements in detail, the guarantee of an app forecasting the weather right is roughly 40%.
From the moment of receiving a commission, one of its experts get down to work and studies, analyses and interprets the information related to the location, date and time of the filming, writing a detailed report and sending it to the production company as briefly as possible.
Furthermore, they have two types of reports; the basic report works with time slots while the premium report is much more specific, making a forecast hour by hour. Both of them are available in English and Spanish.
If you wish to know more about their work you can read more on their website.
