Gerety Awards reveals its global shortlist, along with the Agency and Production Company by country announcement.
Spain’s campaigns on the shortlist are #ToyStrike for Ministerio de Consumo. Government of Spain by MRM Spain produced by Lee Films, Dante’s Kiss for Magnum by LOLA MullenLowe produced by Landia, Trapped in the 90s for IKEA by McCann Madrid produced by Landia, Sugar Kids for Spanish Ministry of Consumer Affairs by VMLY&R HEALTH and You are a gamer and you don’t know it for Multiópticas and Bihar, Choosing Tomorrow for Fundación BBK by Llorente y Cuenca Madrid produced by Antiestático.
Martha Soler, Head Planner, MullenLowe Mexico and member of the executive jury commented: “One of the things I liked most about participating in the Gerety Awards is that it is a festival where women professionals with a great track record evaluate and discuss work from the industry. It’s not about a special category for ‘them’, but about giving a space to the female vision and point of view regarding what is happening with brands, their communication, and the culture in which they live and develop. Some of the work that had the biggest impact on me was the work that changed my perspective and my way of seeing things.
The executive jury sessions were held in person this year, and this week the jury insight panels from Brazil, the UK, the US, Mexico, Denmark, Belgium, Austria, the Philippines and Japan begin live on YouTube.
The winners of 2022 Agency/Production Company of the year by country are:
- UK Agency of the Year – AMVBBDO
- UK Production Company of the Year – Riff Raff Films
- USA Agency of the Year – McCann New York
- USA Production Company of the Year – Partizan
- Austria Production Company of the Year – mel p filmproductions
- Mexico Production Company of the Year – Oriental Films
- Belgium Production Company of the Year – Hamlet
- Belgium Agency of the Year: BBDO Belgium
- Japan Agency of the Year – Dentsu Inc
- Philippines Agency of the Year – Dentsu Jayme Syfu
*The Agency and Production Company of the Year per country is selected by local juries in the Portfolio CUT category and requires the entry of a single reel, no longer than 5 minutes with up to three pieces produced in the last year.
The full list includes a total of 314 pieces from 37 different countries. A true global benchmark of the best advertising worldwide with the following key references:
The category with the most pieces on the shortlist, in different media is Works for Good Cut with a total of 75 entries, followed by Craft with 73. Campaigns with the most shortlisted pieces in various categories: Unfiltered History Tour for VICE Media by Dentsu Webchutney India and Degree Inclusive for Degree Inclusive Deodorant by Wunderman Thompson Argentina.
Agency with the most shortlisted pieces is 72andSunny with 14.
Brand with more shortlisted pieces: Ikea with pieces from DDB Group Italy, Leo Burnett Riyadh, McCann Madrid and Memac Ogilvy Dubai.
Network with more pieces in the shortlist: McCann Worldgroup with campaigns from 16 different offices.
Holding Company with the most pieces in the shortlist is IPG with 44 pieces, closely followed by WPP with 41.
The Grand jury, which includes some of the most respected and recognised leaders in the industry, will choose the winners. The Gold, Silver, Bronze, Grand Prix, Bronze, Grand Prix, Network and Agency of the year overall will be announced on Tuesday 6 September.
The full shortlist here www.geretyawards.com
