From one event to the next

By June 24, 2022 News No Comments
  1. New Branded Content & eSports Forum Announced
  2. Innovative changes in FePI 2022 and opening of registrations
  3. New York Festival announces its shortlist
  4. The FIAP AWARDS are approaching
  5. El Ojo de Iberoamérica opens entries and adds new categories
  • New Branded Content & eSports Forum Announced

Branded content is becoming more and more important and in turn, is becoming the most powerful tool to build strong relationships that last over time, this happens just as in the world of sports, which can not be left behind: this is why esports and its great relevance in these times arise.

 

That is why La Publicidad is organizing the V edition of the Branded Content & Esports Forum #ForoBC&Esports, an event that every marketing, commercial communication and advertising professional should not miss, on June 28th at Callao Station. mismo

Joining the strength and empathy generated by branded content to a new market niche to explore such as eSports, we find the synergy between both worlds that, by collaborating, are going further and further..

●    Innovation changes in FePI 2022 and opening of registrations

The 16th edition of the Independent Advertising Festival arrives this October, and along with it also comes innovative changes in its format.

More specifically, during the days of October 28 and 29, the new Rosario Experience will take place, which will include communication, creativity, culture and tourism, transforming the event into a much more multidisciplinary one.

FePI is one of the biggest events of independent communication and this 2022 aims to embrace creativity with all the senses. Featuring a program full of great creators and diverse activities.

Fundación Comunicar, the main organizer, invites you to attend the festival at the Fontanarrosa Cultural Center in Rosario and for this, has designed several special tourist packs with everything included, in addition to extending the registration deadline until September 9, you’re still on time!

You will soon be able to find all the details on the official FePI website.

  • New York Festivals International Advertising Awards announces its shortlist

The New York Advertising Festival is preparing for a new edition by presenting its shortlist.

The entries come from 65 different countries and have been chosen by the members of the Grand Jury, made up of more than 400 professionals from around the world, with 25 different award categories.

The winners will be chosen under the guidance of Fede Garcia, President of the jury and global creative director of BCW, and will mix face-to-face and online sessions. One month after these sessions are completed.

  • The FIAP AWARDS are approaching

The countdown to the FIAP Awards is getting closer and closer.

One of the most important advertising events in the world in which more than 8,000 ads compete is getting closer and closer to open its doors this October.

Registrations for the festival are still open until July 18, in which thousands of ads will compete for the first prize in their respective sector.

After 50 years of editions and awards, the FIAP Awards continue to reward creativity in Latin American advertising pieces.

This year, a new era based on excellence and innovation is being launched. By 2022, greater importance will be given to what the advertising pieces transmit, as well as what the idea around which the pieces revolve evokes in the public. The aim is for them to be able to transform, inspire, elevate and excite audiences.

Without losing the values they have been pursuing all these years, they will give a twist to the festival, betting on innovation and reinvention. This is why it is such a special event, and this is also why you can’t miss it!

  • El Ojo de Iberoamérica opens entries and adds new categories

On November 9, 10 and 11, El Ojo de Iberoamérica returns in person to celebrate its 25th anniversary. It will take place at the La Rural Convention Center in Palermo, Buenos Aires, thus returning to its original format after the pandemic.

It will once again feature conferences and activities that will bring together international professionals, in a context of reunion and celebration, in which the work of the region in which it is being held will be vindicated. An opportunity, as the festival itself has announced, to “look each other in the eye again”. It also has new categories, such as “New technologies and immersive realities” and “Gender and Diversity”. It also divides “Actions in Social Networks” into “Actions for a product”, “CSR Actions” and “Public Good Actions”.

The content, as well as the guests and speakers of the talks, will begin to be announced during the month of August. In addition, registrations are open since June 15, so both professionals and new talents and companies can already sign up to participate.

Since this edition of the festival has been brought forward from the previous two years (and the deadline for submitting ideas and papers will also be brought forward), it is recommended that registrations be made as soon as possible, as well as the reservation of tickets and accommodation.


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