The CFP-E (Federation of European Advertising Film Producers) has decided to make Florence Jacob and James Hagger the new driving force unifying Europe towards common goals. The many issues requiring an in-depth European dialogue with advertisers and agencies will be at the heart of the discussions to defend European independent producers and directors.
The aim is to become an effective association that responds directly to members’ problems, promotes best practices in advertising production in Europe and informs all players in the industry about the values defended.
The program developed by the two aims to transform CFPE into a global lobbying force, unifying independent productions across Europe. Its main objectives include negotiating contracts on a European scale, supporting initiatives related to the compensation of country-specific releases, and uniting independent productions to positively influence the entire industry. The main objective is to properly position independent producers as artistic and financial partners, cultivating talent at the service of advertisers.
Working groups have already been set up at European level to address key issues such as pitch rates, payment terms, CSR (Corporate Social Responsibility), AI and inclusivity.
Regular meetings, both virtual and face-to-face, will be organized to strengthen collaboration between European countries and advertising production in general.
Given the transformation of the advertising production market and the challenges faced by independent advertising film producers, Florence Jacob and James Hagger aim to unite European companies, forging a collective front against attacks and malpractice. The goal is to empower these companies to defend themselves with a unified voice.
Independent producers play a key role in the viability of the release process, as they fund the development of directors and the training of new production teams.These investments must be recognized and protected to ensure the longevity of the industry.
The presidency and the board will work side by side on all issues. The goal is to transform the association into an effective body that concretely addresses members’ issues, promotes best practices in advertising production in Europe and informs all industry players of the values it stands for.
Florence Jacob, the new President of the CFPE, said: “We look forward to working with all our members across Europe to protect and boost independent advertising production in Europe.The radical changes of recent years and those to come are destabilizing for the global marketplace, but we can help make them more viable and fair by investing more in negotiations with advertisers and agencies. A number of discussions are currently underway with the support of more than 900 advertising film production companies.All sizes of companies, all forms of production, all executive producers and service producers will be considered.
Together, we will build a stronger, fairer and more influential industry, thanks to our in-house producers and directors.”
