In an increasingly hybrid audiovisual sector, where the lines between advertising, fiction, and branded content blur, the executive producer, Carlos Montiel, invites us to explore this universe with inspiring cases and successful projects from the production company.
The talk will take place within the framework of the VIII Edition of the APCP Advertising Film Production and Post-production Activities, on March 11th at the Teatro Echegaray, and will offer a unique perspective on how flexible formats and creativity adapt to the needs of brands and platforms.
Executive producer Carlos Montiel, with nearly a decade of experience in advertising and international production, will be in charge of guiding the session. Montiel studied Audiovisual Communication at the University of Málaga (UMA) and completed a master’s degree in Directing and Production of Fiction Series at Universidad Nebrija, where he interned on the series Vis a vis and Pulsaciones. His career includes work at prestigious agencies such as Sra. Rushmore, LOLA MullenLowe, Ogilvy, and Cheil, as well as at TBS (Telefónica Broadcast Services), which has allowed him to acquire a global vision of the creative and production process. Furthermore, he combines his professional work with teaching at The Atomic Garden school, where he is considered one of the best-rated teachers by his students.
During the session, FIGHT will share two success cases that inspire them and one of their own cases, showing how the fluidity and flexibility of the audiovisual industry allow for the creation of branded content that connects organically with the audience. Among them, their most recent project for Netflix Spain will be highlighted: the new season of “La tarotista” (The Tarot Reader), a series of promotional comedy sketches starring Yolanda Ramos, which innovatively combines humor, narrative, and branding.
The talk will be an opportunity to discover how branded content can transcend traditional formats and become cinematographic narrative, highlighting the creative talent and adaptability of Spanish production companies in an increasingly competitive and global market.
