- This was the VII edition of Branducers 2021
- Yesterday, the 7th edition of Branducers was celebrated in the Auditorium of Madrid Content City in a presential event, presented by Juanma Ortega.The topic was the sector’s metamorphosis; the acceleration and boiling point of Branded Content, which translates into more formats, more channels, more platforms, more opportunities, more challenges…
The opening was a series of speeches by José Manuel Zapata, director, tenor and speaker; Jeff Gómez, writer, transmedia producer and CEO of Starlight Runner Entertainment; Joe Pulizzi, founder of Content Marketing, Jean-Christophe Demarta, VP Fashion & Beauty – Global Partnerships at Condé Nast.
After the speeches we enjoyed an interesting round table debate between Alexa Moragues, Head of Brand Experience at Mediabrands Content Studio; Cristina Barbosa, President of BCMA Spain and Brand and Communication Director at Vodafone Spain; Elena Neira, Professor of Communication Studies at the UOC and Audiovisual Distribution at the UIC and member of GAME; Juan Luis Cano, Fundación Gomaespuma / La Maleta Azul; and Kike Maíllo, Producer, director and scriptwriter of films with a Goya award.
At the end of the event, the awards ceremony was celebrated and we would like to congratulate all the winners of this year’s edition.
- Meet the finalists and all the speakers of the Ojo de Iberoamérica 2021.
Finally we know the list of finalists of this edition of the Ojo de Iberoamérica 2021, we want to congratulate all of them and we make as always a special mention to the projects that have been produced by APCP production companies:
El Ojo Film, Gráfica, Radio y Vía Pública
FL1 – Alimentos y golosinas
“Ensayo de navidad”, de The Cyranos (España) para Navidul de Navidul (España). Pa: PUEBLO (España). R: Augusto Gimenez Zapiola. País: España.
FL2 – Bebidas
“Con mucho acento – Lola”, de Ogilvy España (España) para Cruzcampo de Heineken España (España). Pa: Primo (Argentina). R: Erik Morales. País: España.
“El hotel”, de China (España) para Seagram´s Gin de Pernod Ricard España (España). Pa: agosto (España). R: Nacho Gayán. País: España.
FL6 – Compañías de servicios públicos, privados y financieros
“Cierra videollamada abre EVO”, de Sioux & Cyranos (España) para EVO Banco de EVO Banco (España). Pa: PUEBLO (España). R: Augusto Gimenez Zapiola. País: España.
“De rap a balada”, de Sioux & Cyranos (España) para Bankinter de Bankinter (España). Pa: Blur Films (España). R: Mau Morgó. País: España.
FL7– Comercios al público, supermercados y tiendas online
“Naturales vs Artificiales”, de We Believers (Estados Unidos) para Burger King de Burger King México (México). Pa: LANDIA – Creativos Independientes (México). R: Robert Llauró. País: México.
FL8 – Medios, entretenimientos, recreación y turismo
“Desahogo”, de Mercado McCann (Argentina) para TyC Sports de TyC Sports (Argentina). Pa: LANDIA (Argentina). R: Milton Kremer. País: Argentina.
“Fe”, de El Ruso de Rocky (España) para Getafe C.F. de Getafe C.F. (España). Pa: Lobo Kane (España). R: Borja Larrondo. País: España.
“Luz contra la oscuridad”, de The Cyranos (España) para El País de Grupo Prisa (España). Pa: Harold Entertainment (España). R: Dani de la Torre. País: España.
“Twitter dad”, de DAVID Madrid (España) para Twitter de Twitter España (España). Pa: PRIMO (España). R: Diego Núñez Irigoyen. País: España.
FL13 – Comerciales hasta 180 segundos de duración
“Salla 2032”, de África (Brasil) para House of Lapland de House of Lapland (Otro). Pa: Triatoma/Primo Content (Brasil). R: Santi Dulce. País: Brasil.
FL14 – Contenidos hasta 5 minutos de duración
“Feed parade”, de GUT (Brasil) para Mercado Livre de Mercado Libre Brasil (Brasil). Pa: Landia (Brasil). R: Brendo + Gonfiantini. País: Brasil.
“Heroes of today part 2 – Intolerance is still there”, de DDB España (España) para Plataforma Héroes de Hoy (LaLiga / Iberia / EDP / Telepizza / Clínica Baviera / Bankia) de Plataforma Héroes de Hoy (LaLiga / Iberia / EDP / Telepizza / Clínica Baviera / Bankia) (España). Pa: Garlic Films (España). R: BRBR. País: España.
“Match”, de Rock the Agency (México) para Fundación Argentina de Trasplante hepático de Fundación Argentina de Trasplante hepático (Argentina). Pa: Primo (Argentina). R: Nico Perez Veiga. País: Argentina.
GR2 – Salud e higiene personal
“Indoor ads”, de LOLA MullenLowe (España) para Lynx de Unilever (Otro). Pa: LANDIA (España). R: Martín Rietti. País: Estados Unidos.
GR10 – Formatos no convencionales
“Indoor ads”, de LOLA MullenLowe (España) para Lynx de Unilever (Otro). Pa: LANDIA (España). R: Martín Rietti. País: Estados Unidos.
“The day after women´s day newspapers”, de Havas Worldwide Portugal (Portugal) para Raparigas da Bola de Raparigas da Bola (Portugal). Pa: Garage Films (Portugal), Fast Forward (Portugal). R: David Infante. País: Portugal.
VP11 – Instalaciones interactivas
“Axeination”, de LOLA MullenLowe (España) para Axe de Unilever (Otro). Pa: Lee Films (España). R: Agustín Berruezo, Lee Films (España). País: Estados Unidos.
VP12 – Indoor
“Indoor ads”, de LOLA MullenLowe (España) para Lynx de Unilever (Otro). Pa: LANDIA (España). R: Martín Rietti. País: Estados Unidos.
The list of finalists in the section of: Digital & Social, Directo, Media y Experiencia de Marca & Activación
And finally, the finalists in the section of: Design, PR, Sport y Sustentable
We present all the speakers who will participate in this edition:
- Let’s talk about c
Next Wednesday 24 November at 19:00 a meeting organised by the c de c, “Let’s talk about c” will take place.
Toni Garrido, presenter and broadcaster, and Kerman Romeo, head of fame & media effectiveness at KFC Spain, will come to c de c to talk about the importance of intuition.
They will analyse the role of intuition in a world plagued by data, references and mountains of information. How do the rational and the intangible coexist? Why do we tend to rationalise creativity more and more? Is intuition trained? These are some of the questions that will be posed to each other.
We remind you that you can still sign up for E-Day.
E-Day is the Club de Creativos/as initiative that explores the development of creativity and its application to business. This fourth edition consists of an inspiration session, with talks by renowned professionals in creativity and business, a day with teachers of future creatives and marketers to collaborate in bringing the two cultures together and a hackathon for students from both fields.
The focus of the event will be the respect for the singular, a distinguishing feature of the work that won the Grand Prize of the National Creativity Awards 2021: Con mucho acento, by Cruzcampo.
- Haven’t you signed up for FOCUS yet?
We remind you that the seventh edition of the FOCUS festival will be celebrated from 7 to 10 December.
This year in a hybrid format, back at the Business Design Centre London from 7-8 December in presence and online from 7-10 December.
FOCUS delegate entry is free and gives access to FOCUS London and FOCUS Digital.
Entries are open to professionals working in the creative screen industries.
This year there is an additional Premium Package which offers a range of additional benefits.
- Eurobest is back! With three new awards.
The Eurobest 2021 festival this week introduces some news. 5 Spanish professionals have joined the jury:
- MEDIA: Elisa Brustoloni, Managing Director de Dentsu X.
- BRAND EXPERIENCE & ACTIVATION, CREATIVE eCOMMERCE: Gastón Guetmonovitch, Chief Creative Officer, de Leo Burnett.
- MOBILE, DIGITAL CRAFT: Ana Luna, Executive Creative Director de MediaMonks.
- INNOVATION, CREATIVE DATA: Roberto Torres, Head of Creative Technology de Isobar.
- CREATIVE EFFECTIVENESS, CREATIVE STRATEGY: Mariana Hernández, Head of Creative Strategy de Google.
Three new awards have also been incorporated this year: Creative Business Transformation and Social & Influencer and Creative Effectiveness.
The deadline for entries is now closed and the shortlists for the awards will be announced on 1 December. The Gold, Silver and Bronze winners will be announced on Monday 13 December and the winners of the Grand Prix and Special Awards will be announced on 15 December.
- We can smell the sea with the presentation of the Malaga Film Festival
The Malaga Festival celebrates its 25th edition in 2022, a very special moment that the organisation wants to start celebrating with the city of Malaga, with the audiovisual sector and with all film fans.
This year it will be held from the 18th to the 27th of March, after the pandemic it has recovered its usual dates in this month.
The poster has recently been presented. The digital artist Petra Eriksson has designed the poster for the silver anniversary of the festival, a warm sunrise over the sea called ‘ Málaga Sunrise’.
- We’ll meet again at Cannes Lions 2022
Cannes Lions International Festival of Creativity has confirmed its return to Cannes for its next edition, which will take place between 20 and 24 June 2022, and has opted for a hybrid format so that no one misses out on this edition.
“For more than 67 years, Cannes Lions has served as a convening force for the global creative community. As the world continues to change, we know that our role as a convener must evolve,” said Philip Thomas. “Building Cannes Lions as a hybrid festival will allow us to continue to reach out to our extended creative community that we have welcomed through our digital initiatives over the past 18 months. It gives us the opportunity to democratise, innovate and reinvent the festival for the future.”
And another great piece of face-to-face news is that the jury will reconvene in person, “We are delighted to bring the jurors back to Cannes to complete the final stages and award the Lions, as they have done since 1954,” commented Susie Walker, Vice President Awards & Insights at LIONS. ”
Cannes Lions will open its call for content in January and the deadline for entries on 20 January 2022.
