1.“El Sol” presents its great jury
El Sol. The Ibero-American Festival of Advertising Communication has presented its great jury and advertising cinema and the APCP will be more than well represented by Pablo García, Executive Producer of Primo Madrid.
The festival has named Miguel Olivares as founding partner and chief creative officer of La Despensa, as the new festival director.
The Great Jury will evaluate in situ the different entries presented. With Jessica Apellaniz as president, prestigious professionals from the fields of marketing, advertising and communication, with brilliant careers in both the Latin American and US Hispanic markets, both of them will choose the winning pieces of the next edition of the festival.
The 36th edition of “El Sol” will be held on the 1st and 2nd of June 2022 in Madrid, and for another year will continue to defend creativity as a transforming force and business driver. All the activities will take place in person and the awards ceremony will be held at the Teatro Circo Price. The complete programme can also be followed through elsolfestival.tv, the festival’s official content platform.
2. “Premios Platino” come back to Madrid
After the success of its eighth edition, the “Premios PLATINO” are coming back to Madrid to celebrate the Ibero-American audio-visual on May 1st. Therefore, the 9th edition of the awards that recognise each year the best of Spanish and Portuguese-speaking countries’ productions will be held at IFEMA Palacio Municipal, the venue of the last edition, to celebrate the union of the Ibero-American regions in one of the great events of international culture.
After the VIII Edition of the “Premios PLATINO”, the event will once again bring together all the agents of the Ibero-American audio-visual sector, who were able to meet again after the global health crisis in the Spanish capital to celebrate the successes of the industry. The awards will once again be committed on a strict anti-covid protocol, which proved so successful in its previous edition, to preserve the safety of all those attending the great festival of Ibero-American culture.
MADRID, CITY OF THE “PREMIOS PLATINO”
With the celebration of the IX “Premios PLATINO” in Madrid, the Community of Madrid and its capital become the venue which has hosted the awards the most times after having hosted them previously in 2017 and 2021. The ceremony, which will take place on the eve of the Day of the Community of Madrid and the festivities of San Isidro, will once again be held at the IFEMA Palacio Municipal, the venue where the 8th edition took place, with the aim of repeating its success after the awards organisation’s commitment to the city, thanks also to the decisive support of the Community of Madrid and the Madrid City Council.
After starting its journey in Panama in 2014, the event was held in Spain (Marbella) in 2015, in Uruguay (Punta del Este) in 2016, and in Madrid in 2017, Mexico was the host of the PLATINO in 2018 and 2019. With the global health crisis, the awards were telematically delivered in 2020, and in 2021 they once again brought together the most important audio-visual representatives of the Ibero-American countries in Madrid, a key city as a meeting point for the audio-visual industry, but also for tourism, education and culture.
The undisputed success of the last edition of the PLATINOs was materialised in a record advertising value of over 163 million dollars and more than 66,000 news items published, a milestone despite the impact of the global pandemic on the audio-visual sector which demonstrates the ability of the awards to adapt to the complex international health situation. This wide media coverage contributed with the presence of the most important people of the Ibero-American culture, which continues to thrive internationally thanks to the continued success of its talent and productions, at the awards ceremony, which was presented by Juana Acosta and Luis Gerardo Méndez, and broadcasted by 21 channels, which emphasised the wide broadcasting and reach of the event.
3.CFP-E annual meeting in Spain
This year the annual meeting of CFP-E will be held in Spain on 5 and 6 May.
CFP-E is the federation of advertising production associations from all over Europe, representing 21 countries and more than 900 independent production companies.
The aim of these meetings is to promote the value that production companies bring to agencies and advertisers and to safeguard the future of production companies.
We will keep you updated with more information about this meeting.
4. Eva Santos, President of the Jury of the National Creativity Awards 2022
Eva Santos, co-CEO and founder of Delirio & Twain, has been named president of the jury for the 23rd edition of the National Creativity Awards. She has been chosen by the board of the c de c (Club de Creativos), which co-organises with Facebook these awards, and by its current president, Mónica Moro.
She will preside over the six groups of juries, made up by a total of 41 professionals who will be in charge of assessing the pieces submitted for the five sections of this year’s National Creativity Awards: Ideas, Innovation, Craft, Strategy and Content. These last two categories were created last year, the first one in collaboration with the APG and the second one in collaboration with the BCMA.
The awards will be announced on May 21st at a ceremony in San Sebastián which will serve as the closing event of the C Days 2022, the most important meeting of the advertising communication industry.
