Discover the talks, panels and international meetings that bring together top-level talent, innovation and production, from the CICLOPE festival to the AICP Awards and the IAA Spain debate.
- Lope Serrano, co-founder of CANADA, shares the behind-the-scenes of the latest Hornbach commercial at the CICLOPE festival. Next Wednesday, October 8th at 12:45 PM, a talk will take place within the framework of the CICLOPE festival, in which Lope Serrano, co-founder and director of our associated production company CANADA, together with the creative team, will reveal the details behind “No Project Without Drama,” Hornbach’s latest and surprising campaign. With a hand-built set, a choir of 30 people, and an orchestra recorded in Berlin, the commercial pays homage to perseverance and the beauty of effort in every project. A unique opportunity to learn first-hand how this piece, which combines chaos, drama, and pure creativity, was conceived. More info at the following link.
- APCP participates in the second jury meeting of the Shot Advertising Creativity in Cinema Contest. The APCP, through its general director Adriana Piquet, continues its participation in the IV Edition of the Shot Advertising Creativity in Cinema Contest, organized by Periódico PublicidAD and 014 Media for its brand Cinerama. Next Wednesday, September 24th, the second jury meeting will be held at the VCCP Spain offices in Madrid, where the agency’s work methodology in the cinema medium will be presented, and the Short List will be voted on. The APCP’s involvement in the jury reinforces the association’s commitment to creativity and excellence in Spanish audiovisual production.
- Tor Myhren of Apple stars in a meeting at the AICP Awards 2025. Within the framework of the AICP Awards 2025 in San Francisco, Tor Myhren, Vice President of Marketing Communications at Apple, will participate in a conversation with Matt Miller, president and CEO of AICP, on how creativity, craft, and human connection have elevated the Apple brand and consolidated it as one of the most awarded in recent years. The event will be held on Monday, September 29th at the Exploratorium, with a happy hour at 6:00 PM, an awards program at 7:00 PM, and a reception from 8:00 PM to 11:00 PM, offering a unique opportunity to learn firsthand about the strategy and vision behind the company’s most recognized campaigns. You can find all the details about the event here and buy your tickets at the following link.
- IAA Spain invites reflection on sustainability in advertising. Next Monday, September 22nd at 6:30 PM, IAA Spain and Normmal will hold the presentation “Analysis of our Advertising ECO-system” at Casa Club (Madrid), an event to discuss the real progress of sustainability in our sector. Fernando Monedero, from Normmal, will open the conversation with a reflection on trends, areas for improvement, and opportunities to lead authentic change. After the talk, attendees will be able to share ideas at a networking cocktail. Confirm your attendance here.





