“Eventérate”:

1. On the podium of success: IAB Inspirational winners

This week, during the 17th, 18th and 19th of October, the Inspirational IAB was held at the Círculo de Bellas Artes in Madrid. Within this meeting there have been a series of presentations in the spaces of:

• CONTENT & CONNECTED MEDIA
• AI & DATA
• DIGITAL BUSINESS
• ENTERTAINMENT & GAMING
• NEXT & INNOVATION
• RETAIL MEDIA & ECOMMERCE

In addition, yesterday, Thursday 19, the awards gala took place. Where we discovered the winners of the 2023 edition. In this context, awards were given to those campaigns that have inspired innovative digital thinking, that is, that have “managed to be a multiplier of value and be a reference for agencies, advertisers and the sector in general”. All this has been valued in different categories.

Congratulations to the winners and especially to APCP members!

       2. One week to go for the VI Madrid Films by Women Festival

Next Tuesday, October 24 begins the VI Madrid Films by Women Festival, which will last until November 5. The festival has an unbeatable program, made possible thanks to the help of various collaborating venues.

“The Madrid Films by Women was born in 2018 to make the cinematographic work of women visible, show their point of view in film creation and enhance the female role models of the industry. It is promoted by women, men, entities and companies that want to highlight the work of an important part of the population that does not always manage to reach the public on equal terms. Aimed at a general public, it shows that women directors can make all kinds of films, whether they are comedies, police, war, horror, science fiction or adventure films”.

   3. Eficacia Awards just around the corner

Last week we learned about the 133 finalists of the Eficacia Awards. The awards gala will take place next Thursday, October 26th and can be followed live on YouTube chanel.

These awards, contextualized within the field of advertising, are “organized by the Spanish Association of Advertisers (aea) and with the strategic advice and organization of SCOPEN […] and have a clear differentiating factor: they reward and recognize the work well done by the advertiser’s team and the agency. The Effectiveness Awards are the only awards in Spain that focus on results achieved thanks to the communication action (notoriety, sales or other type of profitability), and they place Effectiveness as the real purpose of the advertising activity”.

     4. The Makers & Shakers Awards are almost here!

The shortlist of finalists for the 2023 edition has been announced. The winners will be announced on December 6 at the BAFTA Members Club in Piccadilly London. As can be seen on their website, Jean-Frederic Garcia, Event Director of Makers & Shakers, has said that this year’s entries have gone “way beyond” what he ever imagined. He says they have achieved the highest quality so far among the selected finalists and that it will be a tough challenge for the judges.