- ALÍA defines itself as the voice of technical and service companies in the audiovisual sector. Do you feel that the industry has seen growth in recent years? How has it affected you?
Of course, the industry has grown exponentially in the last three years, due, on the one hand, to the need for content for the platforms caused by the Covid confinements – in fact, this changed the habits and customs of society, which, once the pandemic is over, still prefers to stay at home and watch films or series in streaming, which has somewhat stabilised this growth.
On the other hand, state recovery funds, increased financing and tax benefits have also led to an increase in international filming in our country.
This has had a positive effect on the technical industries, as our turnover has increased, although it has also posed some challenges, such as the need to train new audiovisual technicians to be able to cope with the increase in demand.
- You also carry out actions to improve conditions, what are some of the most recent ones you have carried out?
ALIA is in collaboration with the majority of associations in the sector to unite voices, needs and strengths in concrete actions that favour the improvement of the conditions of our industry. Also, since our constitution, we have been in regular communication with public institutions, giving special visibility to the main difficulties that the technical and service industries of our sector must overcome and that the industry cannot ignore, since, as a fundamental part of the value chain, we are necessary for the stability of the business.
Furthermore, the association is currently immersed in the fulfilment of the green agenda that we outlined last year, whereby, being aware of the responsibility that suppliers have for the carbon footprint of audiovisual productions, during this year ALIA’s member companies must begin the process towards sustainability.
- Do you rely on advertising and how important is it for you?
The advertising sector is an important segment within the overall total for our partners.
Its specific weight depends very much on each partner, with some technical companies being mainly dedicated to this segment and others combining their activity in different segments.
In any case, be it the total or the sum of our assets in other markets such as fiction, shows or television, for our association as a whole, advertising film is essential and that is why it is of the utmost importance among our activities to give constant support to the APCP in its promotional events, both inside and outside our country. In particular, we are very pleased to participate one more year in the promotional event of the Spanish brand at Cannes Lions, the most important market in the advertising sector.
Interview by Ángela Moreno Vallejo.
