It is said that a friend is like a treasure, someone you can always rely on and lean on. Therefore, when it comes to traveling, being accompanied seems to enrich the experience. This week we introduce you to a production company that will embark on a journey with you, working to make that production you have in mind a reality. They are a great bunch of friends. Today we introduce you to The Gang.
Being an international production company, they have produced over 500 commercials in the last 15 years. They travel with their own essence and, in The Gang they refuse to abandon those things that one day made them happy. For this reason, they continue to shoot some projects in 35 mm.
Why The Gang?
Because we are looking for something different, close, involved and exaggeratedly professional.
Something that defines you?
High level of creative talent in direction and production, accessible and adapted to today’s times…
A production company with a distinct personality capable of constantly reinventing itself.
What is the importance of paying attention to detail in what you do?
It is everything, to have something different from the others. We only accept work that we can do under these parameters of quality in detail and absolute involvement in the project.
What about your motto “crafted with love”?
It was born with that motto and it will always prevail. Love and passion in the projects we produce. We only understand the profession and the projects “crafted with love”.
Today we focus on one of their works. A spot that needs no words…
BE AMAZED – NESTLÉ
DIRECTOR: ED MAC CULLOCH
AGENCY: PUBLICIS
PROD. COMPANY: GANG FILMS
LOCATION: MADRID
Your work on this project?
Full production of the project from start to finish.
What did you want to convey?
To put ourselves in the shoes of a baby to communicate through the image the beautiful relationship between parents and children, with Nan as the vehicle to do it.
Be Amazed is the title of this spot. Any surprising anecdote?
One surprising aspect was the complexity that the actors faced in communicating natural emotions in front of the camera. On the other hand, the camera itself had to capture the viewpoint of a baby at different ages, adding to the comlexity of the project.
Although the same story can be told in a thousand different ways, The Gang manages to communicate it through detail, love and effort. Ingredients that are also necessary for your gang of friends to stay together forever.
Interview by Paloma Garrido
