The two associations join forces to bring together production companies and postproduction companies. As announced by the president of APCP, María Jesús Horcajuelo, during the closing of the XII Commercial…
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The associated production company ROMA presents two of its key recent projects, delving into the way and challenges of their production. In the final presentation of the XII Commercial Film…
Statement reviews the recent evolution of generative AI and how they apply it in their workflow to save time and budgets. In the roundtable on artificial intelligence and the future…
The Valencian audiovisual sector took center stage in the panel “Un favorcito: Rodemos en Valencia” to discuss the current state of audiovisual production in the region, with a special focus…
Creatives and independent agencies were the protagonists of the opening panel of the second and final day. Our master of ceremonies, Ricardo Llavador, was in charge of kicking off the…
Valencia Hosts the VII Edition of the APCP Awards During the XII Commercial Film Workshop. Discover the Winners! Ricardo Llavador was in charge of presenting the seventh edition of the…
The mass market has been absorbed by integrated production companies.” Florence Jacob and Nico Cabuche reflect on the current advertising production landscape in Europe. Florence Jacob, Managing Director at Caviar…
The screenwriter and producer of the new Movistar+ series reflect on cinema, fiction, and advertising and the relationship of series with advertising creation. Cristóbal Garrido, creator and screenwriter of La…
Major industry figures discuss how to update and evolve in the ever-changing context of advertising production and creativity. Focusing on how creatives must adapt in a changing environment, with an…
César García and Rodrigo Cortés discuss the challenge of combining cinematic creativity with advertising. César García, creative director and partner at Sra. Rushmore, interviewed Rodrigo Cortés, director, producer, screenwriter, and…
