Edu Pou, executive creative director of We Are Social Sydney, will chair the jury of the 22nd National Creativity Awards, which will be presented on June 19th at the closing ceremony of Día C 2021. The Día C, in which Facebook collaborates, is the most important meeting of the advertising communication industry and will take place, once again, in San Sebastian.
Pou, elected by the board of c de c and its current president, Judith Francisco, will chair the eight groups of juries that will judge the pieces submitted to this year’s edition of the National Creativity Awards: Strategy, Ideas, Content, Innovation and the four Craft categories (cross-category, static image, moving image and user interaction). These eight juries, which will carry out their work throughout the month of April, will select the winning pieces of the competition that will be included in the 22nd Spanish Creativity Yearbook, which the Club de Creativos will publish next autumn.
Trajectory
Edu Pou has been in the advertising industry for more than twenty years, but he says he still gets excited about every job he takes on as if he were a rookie. His career has taken him around the world to work side by side with some of the brightest minds in communication and technology.
His beginnings in the industry were at Briefing, one of the pioneering interactive agencies in Spain. Later he was creative director at DoubleYou Barcelona and Madrid, leading projects for San Miguel, Seat, Audi and Nike – including the one that won the Grand Prix at Cannes in 2004. In 2006 he moved to the United States to join the interactive team at Crispin Porter + Bogusky, which won Interactive Agency of the Year at Cannes, working for clients such as Domino’s Pizza, Burger King, Nike and Volkswagen.
Back in Europe, he worked for seven years at Wieden+Kennedy Amsterdam, first as creative director responsible for global clients such as Coca-Cola, Electronic Arts, BASF and Nokia, and later as creative innovation director responsible for all of the agency’s accounts.
In 2014 he returned to the US, to become chief creative officer at The Barbarian Group in New York, working on innovation projects for brands such as Samsung, GE, Pepsi and IBM. Two years later, he became a partner at Here Be Dragons, an experiential studio responsible for entertainment and commercial projects in virtual and augmented reality for clients such as Björk, Netflix, The New York Times and the United Nations.
He currently lives with his family in Tasmania and leads the creative department at We Are Social Australia in Sydney. Samsung, Audi, Activision, DiDi and Kayo are some of his main clients.
Over the course of his twenty-five year career he has collectively received over a hundred advertising awards, at festivals such as Cannes, One Show, CLIO, SXSW, Epica, Eurobest, AICP Next, the c de c, the Sol, and the Ojo de Iberoamerica. He has also been a jury member at the most prestigious international festivals and has lectured on four continents.
Get to know more about it at the c de c website: www.clubdecreativos.com
