10:45 a.m. marked the beginning of the section dedicated to case studies of APCP production companies. Two member companies shared their most recent and innovative success stories. It was presented by Jorge Naranjo, director and screenwriter of Nana Films.
David Rodríguez and Gabriel Alemán, producers of Dos35, were the first to show their case which they called “The World’s Biggest Gin Tonic”. A project they did with the help of Fake Out Of Home (FOOH) and CGI technologies.
The presentation began with David, who, addressing the students, briefly explained the history of Dos35, a “production company that was born 9 years ago”. They have done a lot of advertising for RRSS and “maybe it is not the most attractive, but it is very up to date”.
The important thing is to know the product and how to do it.
But what is a FOOH? Gabriel clarifies that several months ago he didn’t know either: “I asked Chat GPT” and complements it with the phrase “cinema is 24 lies per second”, just like this technology. “Maybe the Lumière film was the first FOOH in history or Méliès’ trip to the moon.”
As a production company, they know that not everything goes, you have to have a lot of responsibility with the things you do and they assume it.
At the end, they gave a surprise to the audience. They made a recording for a FOOH, which will be the biggest biznaga in the world. You will be able to see it soon.
