- Día C, of the c de c, in San Sebastian. 24 – 25 March.
“Attitude is doing”. With this slogan, the c de c festival was held on 24 and 25 March at the Kursaal in San Sebastian. There we were able to listen to several professionals from the sector, explaining ideas about the growth of the industry in recent years and how new technologies are focused on advertising.
The round tables touched on several important topics such as the evolution of the sector, artificial intelligence, the promotion of advertising creativity and many more.
We also mention that the podcast “Beyond the planet” of the Club de Creativos (c de c) is now available on the official website of the c de c and Spotify.
In it several points where they add the following ideas: “a world for people, the change of sensibility, diversity and inclusion, two different complementary concepts, companies as agents of social change and many more”.
Don’t miss it!
- Malaga Film Festival and 5th edition of the APCP Advertising Film Production Activities. 10th – 19th March.
On the occasion of this event, APCP once again organised the APCP Advertising Film Production Activities, as part of the Malaga Festival.
During these activities, it was possible to reflect, chat and recognise the work of all those who are part of the production of this country. The round tables organised were based on the work of our associated production companies, with talks on materials for filming (with Aluzine), highlighting the production work and the social and international repercussion of our projects with topics such as “the importance of cinema within music”, “producing with commitment” or “awakening consciences through audiovisuals”.
In addition, we also had interviews with film directors and resolved the question “how can we consolidate Spain internationally in the advertising film sector”, as well as presenting the 37th edition of the El Sol Festival.
- Ibero-American Advertising Festival “El Sol”. 8th – 9th June.
El Sol, which presented its 37th edition during our APCP Days at the Malaga Festival, shone brighter than ever, celebrating creativity in style and, as this year’s slogan indicated, “Algo Tendrá” (“It will have something”).
Many of our production companies were awarded in different categories for their campaigns, dealing with topics such as: sustainability, innovation, creativity, social movement, new technologies and many more. In addition, a historical reel with projects from our partner production companies was presented.
- “Ideas” Awards, Anuncios Magazine. 13th June.
These awards value the creativity of the ideas of the agencies, of the advertisers who bet on them and who make it possible. In this last edition, some of the projects of our associates won metals, rewarding the “best idea of the year”.
As the organisers commented, “the winners will come out of a single vote based on a selection of 2022 works carried out by the editorial team of Anuncios from the material published in the New Ads section”.
- Cannes Lions. 19 – 23 June.
At Cannes Lions, APCP was able to connect with the advertising film industry first hand and learn about its current affairs. We attended the IAA (International Association Advertising) dinner, the LBB talks where we also held interesting meetings for the sector, we were at the World Producers Summit together with ICEX and Nicolás Cabuche (member of the APCP board of directors)…
And finally we held our Spanish Meeting Point, where we encouraged networking and where our attendees could enjoy San Miguel beer and the ham cutter show in the gardens of the Mondrian Hotel (ex Grand Hotel).
