The highest distinction awarded by the Club de Creatividad will honor the careers of Coloma Fdez. Armero, Jose Battaglio, and Toni Mir this year, representing original music and sound production.
With this decision, the c de c highlights the decisive contribution of music to the development of the most relevant pieces in the history of Spanish advertising. This recognition underscores that sound is not a mere add-on, but a fundamental strategic language for defining brand identities and amplifying creative concepts.
The awardees represent three pillars of the industry: Coloma Fdez. Armero, director of OEO&Parser, stands out for her ability to synthesize authenticity into advertising “hits”; Jose Battaglio, from Sonomedia, brings a career that bridges 80s rock with excellence in production for major brands; and Toni M. Mir, founder of Trafalgar 13, whose cinematic vision has earned him nominations for the Goya Awards and the Hollywood Music in Media Awards.
The presentation of this award will take place during the 2026 National Creativity Awards Gala, on April 18th at the Kursaal Conference Centre in Donostia – San Sebastián.
From APCP, we celebrate this tribute to a collective that is essential to the audiovisual production chain, and whose talent and sensitivity are key elements for the excellence of our sector.

