A report by Madrid Film Office, in collaboration with the APCP, highlights our production companies as protagonists of the advertising drive in the capital
Madrid Film Office publishes a report that highlights the relevance of the capital as a set for advertising shoots, with the collaboration of the APCP. It emphasizes how the city maintains its leadership as an epicenter for large national and international productions and recalls the impact this sector has on Madrid’s economy: 2023 reached almost 212 million euros according to the 6th Study on the economic impact of advertising film production, promoted by the organization and APCP.
The article also highlights the participation of some of our associated production companies such as Hawai, Somos5, Primo and Antiestático, which have been behind campaigns for top-tier brands such as Adidas, AliExpress, El Corte Inglés or Cerveza El Águila, all of them shot in iconic locations in the city. Recent examples show how Madrid not only provides a unique visual framework, but also consolidates itself as a creative and economic engine for the industry.
With this piece, Madrid Film Office reinforces the visibility of APCP production companies and national talent, projecting Madrid as an international benchmark in advertising. You can read the full report at this link.
