The Gerety Awards, the festival that brings together a 100% female jury to select the best of advertising from a powerful perspective, reveals this year’s finalists along with the Agency and Production Company of the Year awards by country.
Some of the Spanish campaigns on the shortlist include Big Bang for Mamma Team’s Linea Directa, The Hidden Drug for LLYC’s Más Democracia, A Step In Time for Edelman’s Alexion Pharmaceuticals and Ready Player Mom for MRM’s Enterogermina.
Gema Arias, Chief Creative Strategy Officer of Kitchen and ambassador of the Madrid jury commented: “The Gerety Awards were no surprise for me, I mean, I knew that the selection of women with great careers, talent and future were a guarantee of what we live. An enriching voting session, with divergent opinions, with criteria, a lot of criteria, respect and passion for what we do. I hope that this edition will serve as a demonstration that it is not difficult to make an equal jury, we made it complete and without any professional repeating. We don’t lack talent, we lack opportunities to put it at the forefront”.
The executive jury sessions took place around the world during the last two weeks and this week the Gerety Jury Insights panels take place with juries from Romania, USA, England, Germany, Colombia, Spain, Sweden, India and Australia/New Zealand.
A total of 325 pieces from 42 countries make up the shortlist:
- The category (CUT) with the most shortlisted across different media is Craft with a total of 79 pieces followed by Works for Good with 66.
- The campaigns with the most shortlisted pieces: in different categories House of Legends, SickKids Foundation by Cossette followed by THE GLITCH for Alzheimer Forschung Initiative by BBDO Germany and then Shout for Movistar by VMLY&R Mexico
- The agency with the most shortlisted pieces: Cossette with 16 pieces
- The brand with the most shortlisted pieces: McDonald’s with pieces from 10 countries from agencies Cossette, DDB Warszawa, DDB Wien, DENTSU INC, Leo Burnett Group Manila, NORD DDB Helsinki, OMD Germany, Scholz & Friends, TBWA Paris and Wieden+Kennedy.
- The network with the most shortlists: VMLY&R with campaigns from 12 countries.
- Holding company with the most shortlists: Omnicom with 60 pieces, followed by IPG with 53 and WPP with 52.
Now it is the turn of the Grand Jury to select the winners, which will be announced on Tuesday 5 September and include the Bronze, Silver, Gold and Grand Prix and the overall Network and Agency of the Year awards.
This year’s winners in Agency and Production Company of the Year by country are:
- AU/NZ Agency of the Year: The Monkeys, part of Accenture Song, Sydney
- UAE Agency of the Year Impact BBDO
- UK Agency of the Year: The&Partnership
- US Agency of the Year: Observatory
- Spanish Agency of the Year: Sioux & Cyranos
- Indian Production Company of the Year: Vanilla Films
- Spanish Production Company of the Year: Mamma Team
- UK Production Company of the Year: Riff Raff Films
- US Production Company of the Year: Partizan
*Agency/Production Company of the year awards are chosen by the local jury in the countries where Portfolio CUT executive juries are held, by submitting a single reel of no more than 5 minutes in length and including up to three pieces made in the last year.
The complete shortlist at www.geretyawards.com
