The fight against climate change is probably the most important challenge we face as a society. The European Union has committed itself to reducing CO2 emissions by 55% by 2030, an essential step towards achieving climate neutrality by 2050.
At the APCP we are aware of this and we want the advertising production industry to be an example of commitment to sustainability: that is why today we want to share the action that Creast is developing within audiovisual production.
As far as our industry is concerned, we are seeing more and more advertising campaigns from advertisers showing their commitment to the cause through new environmentally friendly products or services. This is a big step, no doubt, but when agencies and production companies execute these campaigns, we are often unaware of the environmental impact we are producing. To give an example, a standard 3-day advertising production, without any extravagance, emits an average of 6 tons of CO2; the equivalent of 6 Olympic swimming pools or the carbon footprint of an American family over the course of a whole year.
At Creast, they want to solve this problem by measuring and compensating the carbon footprint of these productions. Creast began this journey in June 2020, with the measurement of the emissions of the first remote campaign that they coordinated in the Canary Islands.
Aware of the enormous pressure that production companies are subjected to during a proyect, they have focused on finding a solution that does not interfere with the shoot or the work of the professionals involved. They have developed a simple digital application that allows us to know the daily carbon emissions, convert them to CO2eq, and then compensate for this footprint. They do this by reforesting forests, thus making production ’emissions neutral’, i.e. 100% sustainable.
Once the data has been analysed, they also offer solutions to progressively reduce emissions in future productions, so that our industry can contribute its grain of sand to the global objective of “Zero Emissions”. Moreover, in the medium term, these measures mean economic savings for companies, as they reduce the consumption of electricity, fuels and raw materials, among other aspects.
Since December 2020, they have also been collaborating with the United Nations, which has found in Creast the tool it was looking for to promote sustainability in the entertainment industry. They help their users to join “Climate Neutral Now“, managing all the documentation for the entry of companies in the portfolio of this United Nations programme. This means that their clients can use their label once they commit to measuring, reducing and offsetting their annual emissions.
Not only do they firmly believe that by making productions sustainable they help to make the world a better place, but they also bring added value at corporate and commercial level to their clients. Both for their communication activity and for their campaigns, in addition to the obvious international appeal this brings to brands and production companies around the world that invest in a sustainable model.
Shall we talk and make this world a better place?
You can find out more about Creast on their website and contact Flocelo Puig (Head of Business Development) directly at flocelo.puig@creast.network.
