The Association of Post-Production Companies (AEPP) needed to create a communication action to get to be known, focused on enhancing the added value of working with their studios. Each associated studio has its personality and trajectory and they are united by the same quality protocol in the form of certification through the AENOR seal.
DDB designed the communication strategy with a coherent discourse that gives value to the quality chain also proposed by the APCP.
The campaign has just begun, and in the coming weeks they will continue to spread their claims.
They will keep explaining why working with a certified post-production house is a safe bet.
Moreover, from the association they tell us how the idea of the campaign came up: “In AEPP a group of experts got together to “put on the same page” figures from the different fields, and we make sure that all our work is done with the greatest and possible care, it gives us the possibility of offering the AENOR guarantee seal, which ensures all parties, both in quality, safety and legality, that we always make sure that everyone is happy and satisfied with the final result. This has a lot of merit and it is time for everyone to know it”.
