The Chief Creative Officer and Partner of Sra. Rushmore, the creative agency responsible for the visual identity of the APCP Festival, will kick off the event by leading the opening interview with director Rodrigo Cortés.
César García is General Creative Director and founding partner of Sra Rushmore. But, in reality, he is a former ‘quinqui rumbero’ from L’Hospitalet de Llobregat who, in his youth, drew cartoon strips in the newspaper Sport, voice-over comedy programmes, delivered orders in the food markets and, at the same time, graduated in Economics at the University of Barcelona.
César has one foot in Los Gallardos, Almería, by direct family, and another in Málaga, for love. A great defender of the creative profession as a profession, César García displays humanity and irony in his work.
His beginnings in advertising started in 1995 at Tiempo BBDO Barcelona, as an intern in the accounts department for three months. Thanks to his passion for words, combined with the ‘chascarillo’, César wrote humorous stories. One of them reached the creative department and, after three months, César joined the ranks of the agency’s copywriters. After several awards in San Sebastian and Cannes, he arrived at Tiempo BBDO Madrid, where he was creative director until 2001, when he became a partner at the recently created Sra. Rushmore, an agency where he has experienced everything until today: awards, recognition, annoyances, stress, adventures, laughs… Campaigns for ING, Bocatta, Coca-Cola, Vodafone, Iberdrola, El Corte Inglés, Flex and Domino’s are part of his career and recognition in the sector.
She currently sits on the board of c de c, enjoys reading the classics of literature and doesn’t miss out on buying tickets for must-see plays.
Sra. Rushmore signs the Visual Identity for the APCP Workshops
The special participation of the agency Sra. Rushmore, winner of the APCP award for best agency of 2023, is responsible for the visual identity of this year’s workshops.
Sra. Rushmore, one of the most important advertising agencies in Spain, with more than 20 years of experience and a successful track record, brings its talent and creativity to a new edition of the Workshop. The agency has developed the campaign claim: ‘A little favour: let’s be a team’, a message that reflects the importance of collaboration and mutual support among all the agents in the sector.
César García in charge of the Inaugural Interview
César García, Chief Creative Officer and Partner at Sra. Rushmore, will kick off the XII Workshop on Advertising Film Production in Valencia with an exclusive interview with Spanish director, producer, screenwriter and writer Rodrigo Cortés. The perfect start for an event that brings together professionals, students and those interested in advertising film production.
Join us!
OPENING INTERVIEW
RODRIGO CORTÉS
Thursday 7 November 2024
XII Commercial Film Workshop in Valencia
Talia Theatre – Valencia, Spain
You can access the full programme through this link.
