The 67th edition of Cannes Lions took place this week in online format.
Despite the fact that this edition of the festival includes entries from the last two years, the number of entries at Cannes Lions has been reduced this year by 6% compared to 2019, when a total of 30,953 entries were submitted. For its part, Spain applied to Cannes Lions this year with 653 entries.
The festival, which kicked off last Monday, began with the announcement of the winning campaigns in the Outdoor, Health & Wellness, Design, Pharma and Print & Publishing categories.
The Spanish industry managed to win a total of 5 metals, 3 Bronze, 1 Silver and 1 Gold on the first day of this benchmark advertising festival. Thus, Spanish works won a total of 5 Lions in the Outdoor, Print and Pharma categories.
In Pharma we had only one nomination, which finally turned into a Gold for “TALLK”, by Cheil Madrid for Samsung, together with the APCP production company Somos5 .
In fact, as confirmed by Cannes Lions, this is the first Gold Lion in Pharma for Spain since this category has existed at the Festival.
The second day also had a place for the APCP production companies, the turn in this case was for the production company Landia, which won the Grand Prix and silver in the Social & Influencer category for its work “Stevenage Challenge” for Burger King, but this was not all, the day brought more surprises for the production company, which also won the Grand Prix, gold and silver in the Direct category.
The third and fourth day brought awards for the production companies: Garlic, Silver Lion in the Entertainment category; Landia, this time awarded Silver in the Entertainment and Entertainment Lions for Sports categories and two Bronze and one Grand Prix in the Brand Experience & Activation category; Somos5, won two more Lions, one Silver in the Mobile category and one Gold in the Brand Experience & Activation category.
Congratulations to all the winners! It is a pleasure to have production companies with immeasurable talent, which is not only seen through our eyes, but also recognised nationally and internationally.
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